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Paso Robles, CA—Millennials love jewelry that has meaning and a story, and if new consumer research from MVI Marketing is any indication, they’re loving on the latest trend for two-stone jewelry. They perceive it as more personal than just a single stone, yet more modern than the popular three-stone pieces of years past.

The romantic symbolism of two stones that represent “you and me” is really resonating with Millennials, as this video shows in interviews with Millennial-age consumers. It’s not just limited to romance, either, as one woman suggested she’d love to give a piece like that to her mother to show their strong bond.

Two-stone diamond jewelry is set to make huge headlines this holiday season with the launch of “Ever Us,” a two-stone diamond ring collection that will be available in all price points, just as De Beers returns to generic diamond advertising. From high-end Forevermark “Ever Us” pieces (above left) for independent brand partners to collections designed for Signet’s retail brands Kay, Jared, and Zale, the two-stone diamond ring is set to be a key product for holiday.

But it’s not limited to diamonds. In the MVI video, consumers interviewed expressed interest in a variety of gemstone combinations using color, from ruby and emerald to moonstone and others. Interviewees each had a reason why their particular gemstone combination idea had personal meaning.

Watch the MVI two-stone video here. Read more about independent jewelers and the Forevermark Ever Us collection on jeweler JR Dunn’s blog here.

Top image: Forevermark.com