Sales Strategy
Tap Into The Customer’s Five Retail Senses September 28, 2016 (0 comments)
Louisville, KY—You’ve probably heard of sensory marketing, which taps into the basic human sense of sight, sound, taste, touch, and feel. But what about tapping into a customer’s five retail senses?
According to an article on RetailCustomerExperience.com, the five retail senses are: presentation, price, quality, availability, and location.
Presentation: in-store merchandising has an advantage because the ability to touch a product often creates instant ownership.
Price: It’s less about the actual number and more about the number framed in context. Shoppers want to feel they’re getting a good product at a fair price, period, but they are enticed by words like sale and rollback.
Quality: Consumers want a quality product and 67% are influenced by social media reviews.
Availability: “Limited supply” seems to create a sense of urgency for consumers. It also creates buzz.
Location: Convenience is key and for many product categories where the product is placed in the store will drive sales or not.
Top image: retailcustomerexperience.com