Sales Strategy
The Case Of The Missing Cash Register July 20, 2016 (0 comments)
New York, NY—More and more, new store designs are missing a familiar element: the cash wrap. No matter what kind of retailer it was—high end, low end, jewelry, shoes, clothing, gadgets, you name it—the one thing they all had in common was the presence of a pay station.
But new store designs are doing away with the trusty cash register. According to this article on Retail Customer Experience.com, mobile point-of-sale is becoming increasingly important in high-end stores such as Rebecca Minkoff and Barneys New York. The idea is to downplay the point of the shopping experience as a transaction and focus on it as a relationship with the human touch central to every touchpoint.
Increasingly, luxury retailers are using mobile checkout options, such as this iPhone that accepts credit card payments. For an article about similar systems, click here.
Top image: icollector.com