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Scottsdale, AZ—Not only are jewelers spending the majority of their advertising budgets on traditional offline marketing while consumers are spending twice as much of their time online, but the things jewelers need to do to be effective with digital marketing changes almost daily. Andrea Hill, owner of Hill Management Group and Werx Marketing, took the podium at the Centurion Scottsdale show to help jewelers navigate an online/offline marketing landscape that is more complex and fast-changing than ever. “People don’t just go online looking for diamond rings, they look for things like pink gems in diamond rings. Your website has to be rich in content. If you don’t have that information, people won’t find you.”

In the second part of our two-article series on Jewelry Ecomm.com, Hill gives jewelers a list of tips to make sure their websites are visible and attractive to consumers. Click here to read Hill's tips in the conclusion of our series. (In case you missed the first installment, click here.)