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A Classy Way To Clear Out Excess Inventory January 22, 2014 (0 comments)


New York, NY—Clearing out excess inventory can be a particularly tough challenge for luxury brands and retailers. You need to make room (and cash flow) for new merchandise, but a screaming clearance sale is no good for either the brands' or the store's image.

Still, the leftover goods have to go somewhere. Ebay is one answer, but according to this article on, effective clienteling can help you can achieve both goals and more. By gathering your unsold goods together and offering your VIP clients first access at reduced prices, you not only make it tempting to buy but also you’re creating another opportunity for them to engage with the brand in a way that makes them feel extra special. Consider a tiered approach, first extending the opportunity to your very top clients, then the next level, and so forth.

It’s also a ripe opportunity for effective online marketing, ranging from email to social media and more.

With all due apologies to both F. Scott Fitzgerald and Ernest Hemingway, the rich are no different than anyone else when it comes to getting a bargain—but you as a retailer need to make the experience of getting a bargain feel as special as any other interaction between you and them.

Read here for B2C’s tips on how to have an effective online clearance sale.

Top: This sign, from, is not how most luxury retailers want to advertise a sale.

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