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A PRESTIGE JEWELER’S GUIDE TO THE ROYAL WEDDING (AND ITS JEWELRY)April 27, 2011 (0 comments)
|Merrick, NY—There’s nothing like a royal wedding to capture the imagination of millions of wannabe princesses. Of course, no royal wedding would be complete without royal amounts of jewelry to go with it. In 1981, Princess Diana’s sapphire-and-diamond engagement ring (given by Prince William to Catherine Middleton) spawned millions of lookalikes, both real and faux. After the wedding, Diana’s tiaras and creative new ways of wearing the royal jewels—like the emerald and diamond necklace she wore as a disco headband—captured media attention around the world.
Didn't get your invitation to the bash? Here are some sites prestige jewelers can use to help spark ideas for creative promotions or just stay in the loop around Friday’s wedding of Prince William and Catherine (Kate) Middleton:
- Check out this feature on Kate Middleton’s wedding jewelry, courtesy of TheKnot.com.
- Follow all the goings-on, right down to the minute, with this guide from The Telegraph.
- Want to be sure you’ve got the real scoop? Check out the official wedding website from the couple themselves.
- According to this American Express Survey, more than three in five customers would pay an average of $600 for an invitation to attend the wedding. Jewelers surely can suggest many beautiful other ways to spend that $600.
- Follow what The Jewelry Insider blog has to say about it here.
- Cathryn Ramirez, group director at Tiffany & Co., discusses royal wedding jewelry trends with Discover San Diego.
- Blogger Camilla Tominey, a self-described royals expert, says that Lady Sarah McCorquodale, sister of the late Princess Diana, will wear her wedding earrings on Friday. The diamond drop earrings were the “something borrowed” (from her mother, Frances Shand Kydd, who died in 2004) that Diana wore for her wedding to Prince Charles.
- Catherine's wedding ring was made by jeweler Wartski, from a piece of Welsh gold, following the tradition of royal brides before her.
The late Princess Diana, mother of Prince William, in her famous wedding earrings and tiara.
- Finally, British comedian Russell Brand keeps things in perspective. Says he, “it’s just some posh people exchanging jewelry.”