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Leslie McGwire: Adopt the Less is More Philosophy in the Design of your Store Interior | June 18, 2025 (0 comments)
West Bloomfield, MI--Summer is almost here!
Luxury interior jewelry stores do not need to be excessive. Instead of overloading your space with decorative items or furniture, embrace minimalism, opt for quality over quantity. Select a few standout pieces, whether it’s a sleek sofa in the waiting area or an exquisite art piece on the wall. It can also be an eye-catching chandelier.
To maintain a clutter-free environment, adopt a simple rule for your store: for every new item you bring into your store you may need to remove one item. This ensures that you’re always curating and refining your store.
Rather than allowing items to accumulate unnecessarily a carefully curated collection of high-end décor items will always feel more luxurious than a haphazard collection of things. Minimalism design approach taps into customer’s psychology, enlightens cognitive effort and ensuring seamless and enjoyable interactions from sharpening the focus of the store. The future belongs to those who embrace the balance of functionality and simplicity—rethinking design for a consumer-driven, user-centric world.
Streamline your Color Palette
A luxurious interior design often relies on a harmonious color palette to create balance and cohesion. A busy, overly compiled color scheme can make a space feel crowded and chaotic. By streamlining your colors to select a few, you’ll make the space feel more relaxing and refined.
I designed the award-winning Hingham Jewelers showcasing a color palette throughout the store. (See picture below of Hingham Jewelers.)
[Hingham Jewelers. Photo credit: Leslie McGwire]
Another example of this is the harmonious color palette I created at M. Robinson Jewelers using white throughout the cases, walls, and flooring. It usually combines an open floor plan, lots of light, and functional furniture, and it focuses on the shape, color, and texture of just a handful of essential elements.
Another very important fact is to keep the POS very clean with a just few items on it. Maybe a business card or a fresh flower on the POS would be enough. Keep it sleek and clean for your customers. Less is more in this area. As you can see with the picture below at M. Robinsons Fine Jewelers POS nothing is on the counter to look cluttered or messy. Clean and slick is what our customer wants.
[M. Robinsons Fine Jewelers. Photo credit: Leslie McGwire]
Millennials are drawn to minimalism for a combination of economic, environmental and lifestyle factors. They often prioritize experiences over possessions, embrace a more sustainable way of living, and are influenced by technological advancements that connect them globally.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and jewelry industries. Visit lesliemcgwire.com for more information.