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Los Angeles, CA--Contemporary bridal and fashion jewelry brand, Uneek Jewelry, has named Craig Simmons the new regional vice president of Sales for the Midwest.

With nearly 30 years of experience in retail and wholesale jewelry, Craig brings deep industry knowledge, strong relationship-building skills, and a passion for customer service to his new role, Uneek said in a statement. He began his career in apparel while attending Wittenberg University. He then transitioned to jewelry in 1998 with Gottlieb & Sons, where he rose to director of Business Operations for more than 18 years. Most recently, Simmons has traveled the Midwest as a trusted sales representative, known for his market insight and dedication to client success.

"I am so excited to have Craig on the team. I hope my customers feel the same way about me that Craig’s customers feel about him," said Cortland Shopper, vice president of Sales Key Accounts at Uneek. “He works tirelessly for them, and his customers absolutely love him.”

Simmons is known for his signature bow tie and warm approachable personality.

"I am thrilled to join the Uneek family and excited to present this exquisite line of jewelry to my new and established customers. You all are going to love it as much as I do!"  said Craig Simmons.

For retailers in the Midwest, Simmons is the direct point of contact for Uneek.