Articles and News
AGS Launches Jewelry Evaluation Advisor and Updates Certified Sales Associate Designations March 21, 2025 (0 comments)
Las Vegas, NV--The American Gem Society (AGS) launched a Jewelry Evaluation Advisor (JEA) designation and relaunched an updated Certified Sales Associate (CSA) designation. These programs, available to AGS members, are designed to empower jewelry professionals with the skills and knowledge they need to excel in their careers while upholding the highest standards of excellence and professionalism.
Jewelry Evaluation Advisor (JEA)
The JEA designation is a new course designed to give retail sales professionals and supplier associates expertise to handle jewelry intake and maintain rigorous quality control standards. This comprehensive program covers key topics such as:
- Processes and critical steps in jewelry intake for repair and appraisal
- Techniques for evaluating and understanding jewelry repairs
- Effective communication between customers and jewelers about jewelry repairs
- Industry-leading quality control standards
Participants who successfully complete the JEA program, along with the AGS 101 course, will earn the JEA designation. This designation highlights their ability to deliver exceptional service in jewelry intake, evaluation and repair communication.
“The JEA began as a vision from the American Gem Society’s Education Committee just two years ago,” said Kevin Mays, CGA, chair of the AGS Education Committee. “This course is a true collaboration between professional bench jewelers, jewelry experts, and the AGS team. It’s a testament to the strength of our community and our shared commitment to elevating the industry and empowering its members.”
To learn more and register, visit ags.org/JEAProgram.
Certified Sales Associate (CSA)
In addition, AGS relaunch the updated its CSA designation, which provides a strong foundation for new sales associates entering the jewelry industry. The program includes two key components:
- The Graduate Sales Associate Course: This interactive seven-chapter course offers a concise introduction to the jewelry profession, providing essential knowledge on diamonds, colored stones, pearls, metals, watches, and period jewelry. It also emphasizes customer service, professionalism, and sales skills. By completing this course, participants will gain confidence, product knowledge, and practical selling skills to increase their potential for success and benefit their entire team.
- The AGS 101 Course: This short online module offers an overview of the AGS mission, vision, and values, ensuring participants understand the importance of upholding AGS Standards. It concludes with a brief knowledge check.
Upon successful completion of both courses, participants are awarded the CSA designation, reflecting their commitment to professionalism, customer service, and knowledge of the jewelry industry.
“By combining practical selling skills, foundational product knowledge, and an understanding of AGS Standards, this program sets the stage for success, empowering participants to deliver exceptional customer experiences and contribute meaningfully to their teams,” Mays said.
To learn more, visit ags.org/CSA.
