Skip to main content Navigation

Articles and News

An Insider’s Guide on Buying Rolex: Defining Purpose, and More June 14, 2022 (0 comments)

Rolex Watch

London, United Kingdom--Rolex is one of the most recognizable brands on the planet. It's been a part of popular culture and has quite a fandom of owners and collectors around it.

"Rolex is synonymous with quality and luxury," Faye Soteri, senior watch buyer at The Watches of Switzerland Group, tells Vogue UK. "The client can trust in its longevity, form, and function as both a watch and piece of jewelry."

With all the noise around Rolex items, it can be overwhelming for someone new to the fandom to make a purchase. Besides, the higher points narrows the scope of making an error.

For starters, even deciding on a model to purchase can be challenging. Soteri suggests that people reflect on their lifestyle to find out whether they'd be wearing the watch regularly or on special occasions — would it need to be strong, or could it give up some robustness for design?

Many watch experts would direct potential customers to the classics section, such as Eric Wind, the founder of Wind Vintage, who'd tell first-timers to purchase a classic Datejust. "It's the best buy in watches and a great place to start if you're to have only one Rolex," he tells the outlet.

Read more on the Rolex purchase experience in the entire Vogue story.

Share This:

Leave a Comment:

Human Check