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VAHAN Launches New Ad Campaign June 14, 2022 (0 comments)
Port Chester, NY--VAHAN Jewelry ihas launched its 2022 advertising campaign. Titled, “A Moment for Me,” VAHAN said it developed this campaign in response to the last two very challenging years – “a time when many had to forego the things they love most and a longing for true connection grew.”
The new video and print campaign will run on television, publications and social media.
“Our goal with is to evoke a feeling of joy, fantasy, and the inner peace that comes with connecting with a loved one. We want to inspire people to feel beautiful from the inside, out with VAHAN,” explains Lara Kalayjian, VAHAN’s new creative marketing director,. “We surveyed over 50 women and asked them what moments would fill their hearts the most - and from that, ‘A Moment for Me’ was born. VAHAN is with her every step of the way, adding a special and unique sparkle.”
The campaign features brand new pieces designed by Greg Der Calousdian, VAHAN VP of Design. It includes colorful stones; bold, sparkling diamonds; and statement pieces with VAHAN’s classic 14k gold and sterling silver mix.