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Are Luxury Watches The New Engagement Ring? July 26, 2021 (0 comments)


New York, NY—A diamond may be forever, but a diamond engagement ring isn’t necessarily for every couple. Nor, for that matter, is a ring of any kind what every couple wants.

According to an article in Refinery 29, watches are increasingly becoming the gift of choice to mark an engagement, especially among women who want to propose to a man or among LGBTQ couples. Image: A Rolex Submariner

While 72% of brides-to-be still receive a diamond engagement ring (at an average cost of $5500), watches are trending up noticeably, says the article.

From the article:

“’This season, more couples have been forgoing traditional rings as engagement presents, instead opting for gender-neutral watches,” says Morgan Le Caer, a content lead at global fashion search platform Lyst. During the past year, Lyst has seen a 42% increase in searches for “couple,” “engagement” and “wedding” watches. Le Caer adds that models usually marketed for men, like the Rolex Pre-owned 40mm Submariner, are getting more attention from female shoppers.”

Then, there’s just a contingent of people who don’t care for rings. Lisa Fristik, senior director of fine jewelry and watches at Fashionphiletold Refinery 29 that searches for “watches” have rocketed on the site—and that she gave her own husband a watch for their 2012 wedding.

Read more here.

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