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[SPONSORED CONTENT] New York, NY--ASHI’s story begins with a name that means a lot to us: “Asha.” This name, belonging to our grandmother, translates to ‘a wish or dream.’ She’s been the inspiration behind ASHI’s unusual journey through the jewelry industry. Unlike many Indian jewelry companies with roots in India, ASHI was founded in New York. This unique start has helped shape who we are as a company, making us INNOVATIVE AND NEW YORK TOUGH.

Our journey has always been about striving for the best and finding new ways to stand out in the jewelry world. We’ve been pioneers, always on the lookout for new ideas. We’re constantly tinkering, trying to develop new ideas and concepts for the world. Our R&D has led to several patents on cutting and setting styles.

FROM THE VERY BEGINNING, ASHI was all about top-notch craftsmanship and creating jewelry that’s not just beautiful but also art. This foundation led to the birth of ASHI Couture, a luxury jewelry brand that takes everything a step further. ASHI Couture is about making exceptional art pieces without holding back on quality or details.

For forty years, ASHI Jewelry has gained international recognition for blending great craftsmanship with stunning designs to create jewelry that’s truly art. ASHI Couture came from this legacy, focusing on using the best materials without worrying about the cost. Made with 18-karat gold, platinum, and the finest diamonds and gemstones, ASHI Couture’s jewelry is about luxury and making a statement.

ASHI Couture stands out for its exquisite design and luxury, aiming to impress the most refined customers. We value our relationships with independent jewelers around the world, seeing ourselves as a partner in luxury.

AS WE CELEBRATE 40 YEARS IN THE BUSINESS, we’re ready to make it memorable with new designs and exciting offerings at the Luxury show in Las Vegas. This anniversary is more than just a celebration of our success; it’s a tribute to our history and everyone who’s been a part of ASHI’s journey. We’re looking forward to honoring our past and moving forward with innovative designs that will redefine luxury jewelry.