Articles and News
ASHI Diamonds Debuts Personalized Jewelry Collection to Boost Retailers June 06, 2023 (0 comments)
Las Vegas, NV--ASHI Diamonds debuted its latest "Personalized Name and Date Diamond Jewelry" collection at the JCK Luxury Las Vegas show. This collection is targeted to attract Millennial and Gen Z consumers and boost retail jewelers' appeal.
According to a Southern Jewelry News report, the program, "Personalized Jewelry: Created by Us, Personalized by You," offers independent jewelers a strategic tool to enhance their business by promoting custom-designed, unique keepsake diamond jewelry. The collection includes styles of diamond name necklaces, bracelets, and rings, date necklaces and bracelets, and initial dog tags and signet rings.
The report noted that the company offers multiple options to fit every budget, including gold and silver, 10K and 14K yellow, white, and rose gold, two font styles, and three diamond qualities. With this wide range of choices, customers can design their unique pieces online and have them custom-made.
ASHI goes beyond product offering and extends marketing support to its retail partners. This includes social media content, email blasts, high-quality jewelry images, blogs, flyers and catalogs. Participating jewelers in ASHI's Personalized Jewelry program also receive a complimentary eCommerce responsive microsite that can be easily embedded on their store website.
"The industry has seen the trend for customization in the diamond bridal ring category take off in the last 10 years, but not many suppliers offer independents this capability in fashion diamond jewelry," said Sanjay Pandya, co-founder of ASHI, according to the report.
Rajeev Pandya, co-founder, emphasized in the report that despite most research being done online, over 95% of independent retailers' sales still happen in physical stores. He asserted that personalized jewelry, particularly name jewelry, continues to be a popular expression of individuality and connection with loved ones.
The report noted that as the post-pandemic economy shifts back towards travel and leisure, customization offers jewelers an opportunity to stand out, capitalize on personalization trends, and attract new customers.
Learn more in the Southern Jewelry News report.
[Images via Personalized by You]