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New York, NY--ASHI Diamonds, designer and manufacturer of fine diamond jewelry, is appointed Scott Cooper as its new Sales & Marketing Consultant for Washington, Oregon, and California.

Cooper has a record of more than 35 years of experience in the jewelry industry, including pivotal roles at Fredrick Goldman, where he worked closely with independent retailers to drive category growth and enhance customer engagement. His extensive industry knowledge and longstanding relationships across the West Coast will be a major asset to ASHI and its retail partners, ASHI said in a statement.

Cooper will work directly with independent jewelers to build customized sales programs, enhance in-store merchandising strategies, and implement multi-channel marketing solutions that reflect ASHI’s forward-thinking approach to retail growth.

“We are thrilled to welcome Scott Cooper to our team,” said Rajeev Pandya, partner, ASHI Diamonds. “His deep understanding of the needs and challenges facing independent jewelers, coupled with his ability to create actionable strategies, makes him an invaluable partner for our clients in the region.”

Cooper will begin personally introducing himself to retailers in the coming weeks and is available immediately for calls and consultations. He can be reached at (925) 525-4780 or by email at scottcooper@ashidiamonds.com.