Articles and News

Oklahoma City, OK--The Centurion in collaboration with The American Gem Society (AGS) continues our editorial series featuring informative, Q&A style interviews with AGS retailers. Entitled "AGS Jewelers Speak." This article in the series presents a look at what’s new and exciting at B.C. Clark, with Mitchell Clark and his Director of Marketing, Courtney Sivard.

The Centurion: How do you differentiate your store from other businesses competing for your customer's purchases?

Mitchell Clark: At BC Clark, our legacy is our biggest differentiator — we've been serving Oklahoma since 1892, and that deep-rooted trust is something you can’t replicate overnight. But what truly sets us apart is our commitment to the full customer experience. From our curated selection of fine jewelry and luxury timepieces to our highly trained team of experts, we focus on helping each customer find or create something meaningful. Whether it’s a custom-designed engagement ring or a memorable in-store moment, we go beyond transactions to create lasting relationships. And of course, our iconic jingle and holiday tradition continue to connect generations of Oklahomans to our brand in a deeply personal way.

TC: What is your most important focus right now and why?  

Courtney Sivard: Right now, our top priority is strengthening the way we connect with customers across both digital and physical touchpoints. We're focused on elevating our eCommerce experience while continuing to deliver exceptional, personalized moments in-store. At the same time, we’re reintroducing ourselves to Oklahoma City as the premier destination for luxury shopping. With the city’s rapid growth and influx of new residents, we see a unique opportunity to remind the community not only of who we are and our longstanding legacy but also of the meaningful role we can play in our customers' lives — today and for generations to come.

[The three B.C. Clark locations in Oklahoma]

TC: As a member of AGS, what value or benefits have you found in being part of this community, and how has it helped you in your business operations?

Mitchell Clark: Being part of the American Gem Society reinforces our commitment to the highest standards in ethics, education, and consumer protection. The AGS community has been invaluable when it comes to continuing education for our staff, helping us stay current on gemological knowledge, industry best practices, and evolving customer expectations. It also provides a trusted network of peers who share insights and inspiration — whether it’s through Conclave or AGS resources, we’ve benefited tremendously from being part of a community that’s as dedicated to excellence as we are.