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Dallas, TX--Bachendorf's is welcoming a new generation of leadership after more than 75 years in business. Fallon Bock, the founder’s granddaughter and vice president of Designer Jewelry, is reportedly leading the store into a new chapter, balancing innovation with the family’s legacy.

[Image via @fal_bock/Instagram]

An article published in Paper City states that Bock, who grew up immersed in the world of fine jewelry, has assumed a key role in shaping the brand's future. “Bachendorf’s is built on a foundation of family values — loyalty, honesty, and quality,” Bock told the publication.

“I feel incredibly fortunate to work alongside a talented team of nearly 100 employees who share this vision," Bock added. "To me, Bachendorf’s isn’t just a brand — it’s home, a legacy that connects generations through a shared commitment to excellence.”

Her involvement goes beyond day-to-day operations. With expertise in diamond grading and jewelry buying, Bock's focus on quality control ensures that Bachendorf’s continues to offer top-tier products.

The article states that her own jewelry line, Fallon B. by Bachendorf's, has also gained traction, blending modern and classic styles inspired by her grandfather’s gemstone collection.

Bachendorf’s future plans include expanding the Fallon B. collection and placing greater emphasis on sustainability efforts within their stores.

"We’re constantly looking ahead to the future,” Bock stated in the article. “I’m particularly excited about two things: expanding the Fallon B. brand and driving sustainability initiatives within our stores.”

Learn more in the article published by Paper City Magazine.