Articles and News

Charlottesville, VA--It is crucial to ensure the authenticity and quality of a luxury watch, whether it's a Tudor, Tissot, or IWC.

[Image via istockphoto.com]

An article by Schwarzschild Jewelers states that authorized dealers (ADs) offer a level of trust and value that is absent in other markets, such as the gray market, where the source of the products is often uncertain.

Unlike unauthorized sellers, ADs are licensed directly by watch brands to sell their timepieces, offering buyers a guarantee of authenticity and access to critical benefits like warranties.

The article states that while gray market sellers might offer lower upfront prices, buyers may face long-term risks, including a lack of manufacturer-backed warranties and limited support if issues arise. Watches from authorized dealers, on the other hand, come with the security of a brand warranty—often extended—and the assurance that any problems will be resolved promptly.

The article notes that in addition to providing peace of mind, purchasing from an AD grants access to perks such as waiting lists for high-demand models and insider information on upcoming releases. Many ADs also host exclusive events for their loyal customers, offering them early previews of new timepieces.

Brands are increasingly relying on authorized dealers to handle their exclusive releases, further cementing the value of establishing a relationship with a reputable AD.

While the prices at authorized dealers may be fixed by the brand, the added benefits of personalized customer service and extended warranties make them the smarter choice for anyone serious about their investment in a luxury watch.

Learn more in the entire article by Schwarzschild Jewelers.