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Bachendorf’s Jewelers Unveils Expansive New Store With Rolex Boutique in Galleria Dallas November 14, 2023 (0 comments)


Dallas, TX--Bachendorf’s has recently enhanced its presence in Galleria Dallas with a new 7,000-square-foot establishment.

[Logo via Bachendorf’s website]

Strategically located near the Galleria's ice rink, adjacent to the Westin Hotel, and opposite the Apple store, Bachendorf's new location is nearly double its previous size. The store features dedicated sections for esteemed brands like Breitling, Cartier, Omega, Tag Heuer, Tudor, and Zenith. A highlight of the store is the 1,800-square-foot Rolex boutique, which includes a private room and a viewing window showcasing Rolex-certified watchmakers at work.

In a report published in The Dallas Morning News, Lawrence Bock, CEO of Bachendorf's and the founder's grandson, shared insights into the store's journey and its successful sales performance, even from a temporary location since Valentine's Day. Bock emphasized the strategic value of their location in the mall, surrounded by luxury brands and the unique draw of the ice rink. He also noted the advantage of traffic from the Westin and nearby office towers and the store's convenience for northern suburbs' residents and Dallas visitors.

Bachendorf’s initial entry into the Galleria was a story of perseverance and opportunity. In 1982, boasting attractions like an ice rink and high-end stores like Saks Fifth Avenue, the mall was not initially open to local retailers. However, after a Miami-based jeweler went bankrupt, Harry Bock, Lawrence's father, secured the Galleria lease in a bankruptcy court in Florida, marking the beginning of Bachendorf’s long-standing presence in the mall. The store has been a pioneer in luxury jewelry, being among the first in Dallas to offer renowned designer David Yurman’s creations, now featured prominently in their new store.

Bachendorf's roots trace back to Lithuania in the 1920s and 30s with Abram Bock, a Holocaust survivor. The family's early connections to Swiss watch brands and the Brussels diamond market laid the foundation for their business in Dallas. Their enduring success is attributed to long-standing relationships and a reputation built over generations.

The report noted that in addition to luxury watches and designer jewelry, Bachendorf specializes in custom-made pieces and corporate awards, with Mary Kay as a notable client. The company's headquarters in Preston Center houses a large private showroom and operates three additional locations, including the recently opened Rolex store in Highland Park Village.

Read the original report in The Dallas Morning News.

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