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Culver City, CA--The bounce back in jewelry purchases has been quite a success for many jewelers, including Daniel's Jewelers, which saw the post-pandemic period as an opportunity to increase its sales. 

[Image via Market Scale]

The CEO of Daniel's Jewelers, David Sherwood, opened up about the success of his family business and its forthcoming expansion and customer base in an interview, shedding light on why the jewelry industry is an exception compared to other retailers.

Sherwood noted that some of the challenges customers face in the industry revolved around being unable to spend freely. But with businesses reopening, sales have skyrocketed to new limits.

"The jewelry category has been phenomenal over the last few years and particularly in 2021 it was for the industry, including our business, but we weren't alone," he explained, per the report. "It was the single best year that the industry will ever have, bar none, and that had a lot to do with, that it was certainly, COVID-related impacts — number one — people couldn't spend money in lots of places … and then people had a lot of money."

Learn more about the family-run business in the entire report.