Articles and News
Ben Bridge Reveals the Radiance of Rolex’s Everose Gold December 29, 2023 (0 comments)
Seattle, WA--In a recent reveal by Ben Bridge Jeweler, the spotlight has been cast on Rolex's exclusive Everose gold, an 18 ct pink gold alloy known for its radiance and durability.
[Video screengrab via Ben Bridge Jeweler/Facebook]
Developed by Rolex's in-house experts, this alloy comprises a minimum of 75% gold, complemented by 20% copper and the addition of palladium and indium. The precise formula of Everose gold is a closely guarded secret.
A Facebook post by the jeweler noted that this alloy is celebrated for its sophisticated and distinct hue. The deep, aurora-like golden shade of Everose gold results from a casting process conducted in Rolex's Geneva foundry, adhering to the brand's rigorous standards.
Rolex's Everose gold stands out for its aesthetic appeal and resistance to fading and tarnishing, a common issue with traditional gold alloys. This resistance is attributed to the physical and chemical properties harnessed in its creation.
Check out the original Facebook post.