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Beyoncé Shines in New Tiffany & Co. Campaign October 06, 2022 (1 comment)

New York, NY--Beyoncé knows how to dazzle in diamonds. The singer is a part of new Tiffany & Co.'s "Lose Yourself in Love" campaign, which features the "Summer Renaissance" from her new album Renaissance.

[Image via Tiffany & Co./YouTube]

The film itself glimmers in brilliance. Shot by Grammy winner Mark Romanek, the clip shows the 41-year-old covered in a custom creation by the jeweler, dancing to the tune, and the clip goes back and forth between various shots.

The campaign resembles a music video, with one of the segments showing Beyoncé wearing an engagement ring in platinum, featuring a round diamond of more than 10 carats, among other pieces by Tiffany & Co.'s designer Jean Schlumberger.

The campaign is an effort by the brand to reach out to underrepresented communities. According to a company press release, the jeweler has pledged $2 million in scholarship funding for students in the arts and creative fields through 2024. 

Check out the campaign video below: