Articles and News
Birks Unveils New Concept Store at Royalmount Highlights Its Exclusive Jewelry Collections September 12, 2024 (0 comments)
Montreal, Canada--Birks Group Inc. announced in a news release that it has launched a new concept store at Royalmount. The store will highlight the brand's own jewelry collections and bridal pieces.
The store, which opened on September 5th, showcases a design inspired by Canada's natural landscapes and heritage.
The 500-square-foot store was designed by Landmark Architecture, a French luxury retail architecture firm. The space incorporates themes of refinement, charm, and brilliance, featuring soft curves, warm tones, and state-of-the-art lighting.
Signature blue hues throughout the store are meant to symbolize aspects of Canadian beauty, tying the design to Birks' heritage.
Jean-Christophe Bédos, President and CEO of Birks Group Inc., stated that the new store reflects the company's 145-year history, blending tradition with modernity.
He noted that the store aims to provide clients with an immersive experience highlighting the craftsmanship, design, and value of Birks' collections.
"With this new store concept, our goal is to offer clients another opportunity to immerse themselves in the World of Birks, while highlighting the craftsmanship, design, beauty and value of our collections," Bédos stated in the release. "This new store, entirely dedicated to Birks' own jewelry collections, redefines and elevates the brand experience."
[Images via CNW Group/Birks Group Inc.]