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Newport Beach, CA--With the U.S. government’s 39% tariff on Swiss imports now in effect, the luxury watch market is facing a major shift, according to a release from Bob's Watches.

The company reported that "in anticipation of the disruption," it has  "increased its inventory by 5 percent ahead of the tariff deadline, ensuring both availability and pricing stability at a time when many retailers are bracing for sticker shock."

According to the release, Bob’s Watches is the largest pre-owned Rolex exchange in the U.S.

“Rolex and other Swiss timepieces already carry strong global demand, and tariffs of this magnitude could easily push retail prices up by thousands overnight,” said Bob’s Watches CEO Paul Altieri. “By investing early in additional stock, we’re not only safeguarding our buyers from sudden price hikes, but also reinforcing our role as a reliable barometer for the pre-owned market.”

The release continued, "This proactive move positions Bob’s Watches as a leader during uncertain times, providing collectors and first-time buyers with rare access to models that may soon become even harder to obtain."