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Borsheims Partners With Baseball Manager Rachel Balkovec for Women’s Empowerment Collection March 09, 2022 (0 comments)

Omaha, NE--Borsheims, one of the nation’s largest independent jewelry stores, has released a jewelry collection with its new brand ambassador, Rachel Balkovec, that encourages women to break boundaries and pursue their dreams. 

Originally from Omaha where Borsheims is located, Balkovec is the manager of the Tampa Tarpons, the Low-A minor league affiliate of the New York Yankees. She is the first woman hired as a manager in affiliated professional baseball. Andy Brabec, director of marketing and Ecommerce for Borsheims, says that partnering with Balkovec demonstrates Borsheims' dedication to using its platform to encourage women to break boundaries to pursue their dreams.

"Borsheims is a leader in the jewelry industry with women at our helm," Brabec said in a statement. "We're thrilled to partner with another female leader with local roots to showcase how confidence and determination in young ladies’ lives can help accomplish their goals.”

"The Rachel Balkovec Collection," in partnership with Balkovec, is designed to share her path of success and “encourage young girls and women to stay focused on their goals and trailblaze their future," he added.

The collection at Borsheims consists of a custom series of bar necklaces engraved with powerful messages on the front, such as “Confident,” “Empowered,” “Take Risks,” “Fearless,” and “Not Done Yet,” with Balkovec’s signature on the back. The necklaces sell in a variety of metals and range in price from $50 to $380. In addition, Borsheims will amplify the jewelry partnership with a joint social media promotion, video content, and an upcoming in-store appearance.

'Breaking Barriers' is Key

"It is a genuine honor to announce my partnership with Borsheims, an iconic brand I have admired since I was a young girl," Balkovec said in the same statement. "We want to use this partnership as a platform to not just encourage young women to have a seat at the table, but rather to break barriers and be at the head of the table. The Rachel Balkovec Collection at Borsheims provides a daily reminder to have strength, confidence and goals, no matter the obstacles."

Borsheims will donate a portion of the proceeds from the sale of jewels to Omaha's Women's Center for Advancement. 

"Giving back to our community is at our core, and this partnership will contribute to opportunities and education to ensure women in Omaha grow strong and push through barriers," Borsheims CEO Karen Goracke said in the statement.

The Collection was launched on International Women's Day, March 8 at Borsheims and online at https://www.borsheims.com/rachel-balkovec.

Read the complete release.