Articles and News

Denver, CO--Bottom Line Marketing (BLM) has announced the launch of Bottom Line AI.

According to a company release, "Bottom Line AI’s Location Intelligence services provide BLM’s clients with data collected from mobile devices via foot traffic through their physical locations. With this cutting edge technology, BLM empowers business owners to identify trends in customer behavior, make informed business decisions and optimize their marketing and advertising efforts to spark growth."

Uses Current Store Traffic
“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Gus Garcia, Chief Growth Officer at BLM. “By tapping into this resource and
gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”

The release continued, "Location Intelligence offers Internet Protocol (IP) info about consumers. IP targeting is highly precise, with an accuracy rate of over 95%. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data. BLM will leverage Location Intelligence on behalf of their clients in the following areas:"

• Research and Strategy: Understanding the consumer is a powerful tool when craftingmarketing strategy. Location Intelligence provides robust, actionable consumer profiles that reflect market trends; 
• Media and Advertising: Out-of-home, direct mail and digital media campaigns can be supercharged through the use of Location Intelligence. Data can also be applied to event planning and identifying sponsorship and partnership opportunities;
• Analytics and Technology: Real-world data describes consumer journey, behaviors, demographics and more. These insights can be used to measure campaign success, and to compare traffic between locations, among partners and between competitors; 

Shopify Sites Announced

Bottom Line Marketing has also announced its plans to provide bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.

The release stated, "As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry. This unique combination allows the agency to seamlessly merge cutting-edge technology with the  timeless elegance and aesthetic beauty inherent in high-end jewelry. By harnessing the power of Shopify, the world's leading e-commerce platform, Bottom Line provides clients with a robust foundation for growth and success in the ever-evolving digital landscape."

About Bottom Line Marketing: According to the release, "As a full-service marketing agency, Bottom Line Marketing addresses all the jewelry retailer's creative, advertising and sales needs from branding, campaigns and media buying, to video production, social media, SEO and more." For further information contact Gus Garcia at gus@bottomlinemarketing.com or visit JCK Booth 15048, near the Plumb Club.