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Koepka’s Daytona ‘Panda’ Provides Window to Rolex Pre-Owned Pricing May 25, 2023 (0 comments)


Pittsford, NY--World champion golfer, Brooks Koepka, won his 3rd PGA Championship this past weekend at the Oak Hill Country Club wearing one of the most grail-worthy watches on the planet, the Rolex Daytona 116500, nicknamed “Panda.”

According to Paul Altieri, founder and CEO of Bob’s Watches, the largest retailer of pre-owned Rolex watches, this specific watch is the barometer for whether Rolex prices will go up or down. A year ago, a pre-owned “Panda” was selling for around $50,000.

Today, Bob’s Watches has one "Panda" on their site which is selling for $34,995. This is a pretty steep drop, the pre-owned dealer reported, as the market has softened over the past year, but still a far cry from the current retail price of a new one, selling for $15,100 at Rolex. The only problem, Bob's pointed out, “is you can’t get one at retail and the secondary market is the only game in town.”

[Rolex Daytona 'Panda," Photo credit: Bob's Watches]

“The Rolex Daytona. One of my favorite customers once quoted - buy any Rolex model you want as long as it starts with a “Day” and ends in “Tona,” said Altieri.

[Photo credit: Bob's Watches]

“The Rolex Daytona “panda” dial has served as a bellwether indication of where values and prices are today in the secondhand market. Prices for this model about a year ago peaked at almost $50,000 and then started a gradual decline to about $32,000 five months ago.” He continues. “Today they are gradually bouncing back and are now at about $34,000 to $35,000 which indicates that the market is still very resilient.”

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