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Brand And Retail News: Borsheims’ At Omaha Fashion Week; Jewelers’ Mutual Storm Video; More August 27, 2014 (0 comments)


Jewelers Mutual Launches New Video With Tips To Weather Any Storm

Neenah, WI—Most people think of hurricanes as a summer occurrence, but hurricane season actually doesn't peak until mid-September, and doesn’t end until November 30.

Regardless of the forecast, it’s prudent for jewelers to have a plan in case natural disaster strikes. Jewelers Mutual Insurance Company has created a new video for its Secure Business Series, titled "Disaster Preparedness " to emphasize the importance of disaster planning. Recent storms such as Irene and Sandy have proven that hurricane devastation is not limited to coastal areas.

“Disaster planning in advance can make all the difference when a jeweler is facing a category 5 storm,” said Darwin Copeman, president and CEO of Jewelers Mutual. “An effective plan allows you to focus on what’s most important – your safety and the safety of your employees. This video covers the three main areas you need to prepare yourself to weather any storm.”

Phase one is preparing before the storm by backing up important information, taking “before” pictures of merchandise, weatherproofing your building, updating your contacts list and conducting a drill. Phase two addresses how to handle the imminent threat of a storm by remaining calm, staying connected and following your plan. Phase three begins with contacting your insurance provider, taking pictures of any damage and starting the cleanup and recovery process.

“Disaster Preparedness” is the fourth installment in the Secure Business Series from Jewelers Mutual. In just under four minutes, you and your team can learn valuable information that can help make your business more safe and secure. To view the video series and find other loss prevention tools and information, visit Jewelers Mutual’s Safety and Security page at


Borsheims On the Runway for Omaha Fashion Week

Omaha, NE—Statement necklaces, attention-getting earrings and big, bold cuffs were part of the runway look from retailer Borsheims during Omaha Fashion Week’s eveningwear show on Friday, August 22. Six Borsheims employees walked the runway wearing Borsheims jewelry from Alexis Bittar, Stephanie Kantis, Lana, Roberto Coin and Stephen Webster. 

In addition to Borsheims’ own runway show styled by jewelry buyer Amy Dudzik, Borsheims also provided jewelry for models from other designers during the eveningwear show.

All attendees entered on the Borsheims’ red carpet, with their photos taken posing behind the big Borsheims logo.

Borsheims rocks the runway at Omaha Fashion Week.


The Watch Blog Offers Blogging and Social Media Services For Jewelers

Randolph, NJ--Howard Cohen and Roberta Naas have teamed up to offer a watch blog and social media service for luxury jewelers who specialize in luxury watches. Content is provided by Naas, a veteran luxury watch writer and author of, while Cohen handles business and sales. Jewelers can sign up for a single store or multiple exclusive locations.  Click here for more information.

Roberta Naas, renowned watch author.


Josette Patterson Interviews Becky Cole, “Diamonds In The Library” Blogger

Corona Del Mar, CA—When you take a woman with a love of jewelry and a literary background, you get a mighty good read on bling. Such is the case of Becky Cole, whose Diamonds In The Library blog recently scored number four out of’s Top Five Jewelry Blogs.

Blogging about the blogger: Becky Cole, above.

Cole has been drawn to small shiny things since she was a toddler, and spent many hours in the Natural History Museum of the Smithsonian Institution in Washington, DC, her childhood home. Naturally, the gem and jewelry exhibit was her favorite and a must-stop on every visit.

Josette Patterson who is part of the Mark Patterson design duo with her husband, spent some time chatting with Cole. Click here to read her blog on the blogger.




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