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Brand News: Chow Tai Fook Debuts High Jewelry, Richline Acquires Another Wearables Company June 08, 2016 (0 comments)
Chow Tai Fook Debuts Art-Inspired High Jewelry in Las Vegas
Las Vegas, NV--Chow Tai Fook Jewellery Group Limited, parent company of both the Hearts On Fire and Mémoire brands, showcased three sets of its own one-of-a-kind exclusive auction pieces from its fifth High Jewellery Collection: Le Labyrinthe Artistique (left) in Las Vegas. It was the first-ever preview of its high jewelry collections in the United States, and celebrates the brand’s recognition of America as international jewelry hub and its own efforts in penetrating the U.S. market.
Inspired by the great abstract artists, each piece is a celebration of iconic geometric oeuvres of the Modern Period. The 15 sets of jewelry present an abstract maze in which color, form, and dimension unite in homage to the titans of abstract art.
Les Blocs de Fantaisie inspired by Piet Mondrian, color and space draw the eye to a shock of bright green tourmaline at the centre of each piece. Surrounding them are iridescent blocks of rubies, sapphires, diamonds, and chalcedony outlined in a grid of 18k yellow gold.
Le Glissement du Flamant Rose inspired by Alexander Calder extends the vision of Calder by creating suspended three-dimensional works such as a bejeweled flamingo.
Les Gouttes de Charisme (below) inspired by Josef Albers projects a multi-dimensional effect through extensive layering with reciprocal reflections between 18k white gold and diamonds.
Richline Group Acquires Viawear
New York, NY—Richline Group, a wholly-owned subsidiary of Berkshire Hathaway, has acquired Viawear, an innovative wearables provider for jewelry brands.
“The world has embraced wearables, and we intend to provide our customers with the right jewelry products that blend seamlessly with the latest technology,” says Joel Schechter of Richline Group. Viawear has developed a unique approach to filtering mobile notifications and delivering the most contextual wearable alerts.