Articles and News
BRAND NEWS: DANIELLE BARBER TO SUNA; NEW LAUNCHES FOR ANTONINI, MAEVONA, FURRER-JACOT; MORE May 15, 2013 (0 comments)
Antonini Launches New Ad Campaign, Collection at the 2013 Couture Jewelry Show
Milan, Italy—A new advertising campaign by Italian jeweler Antonini recalls the concept of its own boutiques and recreates a virtual theater where the jewels stand out in contrast. The new advertising campaign was created by Mirko Pancaldi with art director Canio Salandra, and was photographed by White Box in Milan. The jewels are photographed in a black and white theater, assembled from antique architectural drawings.
Also at Couture, Antonini will present the new 2013 collection, Aurea, featuring hammered yellow gold bent into sinuous organic shapes and encrusted with diamonds (a cuff, left), as well as new pieces in the one-of-a-kind Extraordinaire collection. Both debuted at the Basel 2013 fair, and now will be introduced to American customers.
Danielle Barber Joins Suna
New York, NY--Suna Bros. Inc. announces the appointment of Danielle Barber to oversee its marketing, promotions, and public relations. Barber, the former creative director for Richard Krementz Gemstones, also will work closely with the Suna sales team to develop new business relationships, and, with her extensive experience in fine color gems, will assist in expanding Suna’s gemstone collection.
Said president Aron Suna, "We are so pleased that Danielle is joining our company after having spent 25 years with Richard Krementz Gemstones. Her expertise in high-end gemstones and jewelry will enhance our efforts to bring our marketing in line with the quality of our product.”
Furrer-Jacot Announces Its New Blog
Schaffhausen, Switzerland—Furrer-Jacot, the 155-year-old award winning haute couture wedding and engagement ring company, announces its new blog. When it is time to celebrate your engagement, your wedding or a milestone in your life, connect with Furrer-Jacot online and experience one of the oldest artisanal & handcrafted luxury wedding and engagement ring brand in the world. Some examples below:
The blog features videos of the collection being made, articles about wedding rings and other items of interest, and a “virtual” tour of the facility.
MaeVona Announces New Designs, Google and Facebook Ads, More
New York, NY—Award winning Scottish wedding ring designer brand MaeVona announces a newly revamped website, and a highly targeted Facebook and Google ad campaign designed to drive hip, young target customers into retail partner stores. The brand also announces a new pricing structure based on its designs now being produced in-house, and a new custom mounting program available.
Visit MaeVona in the Bridal Pavilion at the JCK Show, booth #S10125, (shared with True Romance) or call (888) MAEVONA. Email: info@maevona.com.
MaeVona bridal rings.
Celebrity Wedding And Event Planner Colin Cowie Makes Platinum Jewelry Picks
New York, NY—In conjunction with his recent partnership with Platinum Guild International (PGI-USA), iconic wedding and event planner, design consultant and television personality Colin Cowie has hand-chosen a sample of platinum jewelry to complete a timeless wedding day look.
The specially curated online gallery consists of multiple engagement rings, men’s and women’s wedding bands and a selection of fashion items from earrings to cufflinks. It’s housed on both the Platinum Jewelry Facebook Page and on the PGI consumer website. The gallery is the first in a series of platinum jewelry choices that Cowie will pick over the course of the partnership.
Stuller, Inc. and BlingGuard Reach Partnership
Lafayette, LA—Stuller is now the exclusive distributor of BlingWraps and BlingDots from trademarked firm BlingGuard. These invisible ring guards and earring supports are designed to help keep jewelry from twisting, turning, and pulling.
BlingWraps are a hypoallergenic, latex-free alternative to ring sizing. By adding one or more ring sizes to the finger, the wrap forms an invisible lock to hold rings in place.
BlingDots are an easy-to-apply, disposable earring back that relieves the weight and pressure of earrings. Regardless of earring style, the dots lift the earrings up on the ear lobe, and position them for maximum presentation and comfort.
BlingGuard ring sizing strips, left, and earring stabilizers, right.
“BlingGuard was inspired from my own jewelry needs and I knew they would have great traction in the jewelry industry,” says BlingGuard founder and chief executive officer, Jenny Moore, adding that Stuller was repeatedly recommended as a distributor.
Nathan Button, director of findings for Stuller, says, “These are versatile, valuable selling tools for our customers. Jewelers can use them during the sale while working with the customer, as an up-sell with ring or earring purchases, as an at-the-counter impulse buy or even as a gift item.”