Articles and News
BRAND NEWS: DOVES’ NEW BRANDING STRATEGY, JEWELERS MUTUAL RUNS CONSUMER CONTEST, MORE May 01, 2013 (0 comments)
Jewelers Mutual Teams With Celebrity Wedding Planner Mindy Weiss For Consumer Jewelry Contest
Neenah, WI—To celebrate a Centennial milestone, Jewelers Mutual Insurance Company is partnering with celebrity wedding planner Mindy Weiss for a special consumer promotion to honor and reward couples' commitments to "Everlasting Love."
The promotion is being run by JM’s Perfect Circle Jewelry Insurance program, which provides personal jewelry insurance coverage for individuals. Through May 21, couples can share their stories of everlasting love online, for a chance to win a pair of Erica Courtney diamond earrings valued at $11,000.
Wedding bands and engagement rings symbolize a couple's eternal love and commitment, says Patrick Drummond, JM’s vice president of sales and marketing.
"Protecting the symbols and memories of your everlasting love is worth more than people know," he said. "We're excited to partner with Mindy Weiss, who understands the importance of helping couples create cherished memories that are unique to them. Through the Everlasting Love contest, we're reminding people how important it is to protect what means most."
To enter, participants may submit a video, photo or text entry here. It should represent their take on everlasting love. Entries will go live once submitted and approved. Once uploaded, entrants can promote their entry via social media to achieve the most votes.
Between May 22 and May 30, voters will narrow the entries down to five finalists, and the winner will be announced on or before June 10, 2013.
Wedding planner Mindy Weiss, best selling author of The Wedding Planner and Organizer (Workman Publishing, 2012), always encourages couples to add personal jewelry to their wedding planning list. Jewelers Mutual has been insuring jewelry and jewelry businesses for 100 years and personal jewelry since 1953.
Weiss's book.
Doves by Doron Paloma: A Rebranding of Doves Jewelry For A New Era
Great Neck, NY—Doves Jewelry has transitioned into a new brand identity: Doves by Doron Paloma. The new positioning, after almost 35 years in business, offers a more personal look at the 18K and color fashion designer. The updated modern logo highlights Doves president and designer, Doron Hakimian, and his fashion-forward, yet timeless, designs. The new logo and branding will strengthen retailers’ ability to sell the line as a brand, says Yossi Abrahimi, marketing director. The new logo (below) has better applications for store posters, billboards, and all advertisements, he says, and the company’s iconic “dove” symbol has been updated for stronger use on social media platforms like Facebook, Pinterest, and Instagram.
The updated name will coincide with a re-launch of the firm’s website this summer. It will feature Hakimian more prominently, and tell his personal story, as well as the story of the Doves name and dove icon.
Hakimian is an architect by trade, but when he transitioned from buildings to jewelry, he incorporated the understanding of space and shape that he learned while studying architecture. He designs jewelry to flatter the wearer, whether it’s earrings to frame a woman’s face or a ring that lengthens her finger, he said in a recent interview.
Doves' president and designer Doron Hakimian is more prominently featured in the company's new branding efforts.
The dove, meanwhile, is a reference to the iconic symbol of peace. Hakimian’s parents were refugees from war-torn Iran. As they built a new life for their family, they saw the dove as a symbol of not only peace but also a new beginning. Today, a tiny dove is hand-stamped onto each piece of Doves jewelry, “a reminder,” says Hakimian, “of what we stand for, quality, integrity, hard work. All of the opportunities this country has afforded me.”
Marketing materials with the new look are available for all retailers, including logo files, ad slicks, high resolution jewelry images, and brand new in-store displays. For more information contact info@dovesjewelry.com.
Frédérique Constant Introduces Slimline Moonphase Manufacture
Geneva, Switzerland—Watchmaker Frédérique Constant introduces the new Slimline Moonphase Manufacture watch collection.
Five new models are being introduced, all driven by the unique FC-705 Manufacture calibre. Each complication can be accessed through a single crown, a feature increasingly important in Frédérique Constant watches.
The crown can be set into three positions. The first position winds the watch, the second adjusts the date and moon phase, and the third sets the time. Case diameter is 42 mm. All models come with convex sapphire crystal on the front and a see-through case back, have a 26-jewel movement, and 42-hour power preserve. Date display and moon phase are at the 6 o’clock position. Various colors are available; all with alligator straps and all presented in a unique, specially designed wooden gift box. Starting retail, $3,560.
Vahan Named Top Brand in InStore
Mamaroneck, NY—Vahan Jewelry was named one of jewelers’ top-selling brands in InStore magazine. Other perennial top-sellers include names like Hearts on Fire, Rolex, and bead brands Pandora and Chamilia.
Gordon Company Releases New Book on Meeting Goals Through High-Impact Promotions
Nashville, TN—The Gordon Company announces the release of a new book, titled We’re an Open Book; Read What Our Clients Have to Say. The new book replaces the company’s previous edition, with updated case studies of promotions held in 2012 for some of the jewelry industry’s most prestigious names.
CEO Jeff Gordon identifies hands-on management and experience as the key factors in meeting their clients’ goals. The company oversees the full operations of every sale and the third generation CEO believes its competitive advantage lies in the experience of its team and selecting the sales supervisor best suited to the client’s situation.
“This past year, we had the privilege of working with some of the top jewelers in the business. We start with a core assessment of a jeweler’s needs, we invest in proven strategies, and we always seek new opportunities for the success of our events,” says Ira Bergman, executive vice president. “In addition to merchandising, marketing collateral, media buying, and hands-on management, we provide our events with professionally trained sales associates; each component being integral to meeting the jeweler’s objectives.
“A jeweler spends their entire career devoted to developing and maintaining a successful, upscale operation. When it comes to conducting the most important event of their business life, such as a retirement or transitional sale, why would they settle for less?”
Adds Gordon, “We are delighted but not surprised by the success of our 2012 high impact sales events. Ours is the only business whose focus is entirely designed for the high-end, prestigious jeweler. Our goal is to be the best strategic partner to fine retail jewelers.” For more information and to receive a copy of the new book, call (954) 763-9800 or visit the Gordon Company website.
Abbiamo Group To Offer Oscar De La Renta Jewelry
Burbank, CA—Abbiamo Group LLC is collaborating with Oscar De La Renta LLC to market its fashion jewelry collection. It’s the first time the line will be available to the fine jewelry industry.
“The brand recognition and visual presentation that Oscar brings to the jeweler is unparalleled,” says Michael Pucci, founder of the Abbiamo Group. “[It’s] a true fashion brand that needs no introduction and sets the trends in the industry.”
Oscar de la Renta's fashion jewelry will be offered to the fine jewelry industry for the first time, through the Abbiamo Group.
Renowned for his red carpet gowns and elegant ready-to-wear, De La Renta has dressed prominent figures since the 1960’s, from celebrities to political figures to royalty. The fashion jewelry collection is handcrafted in the United States with cabochons and Czech crystals, semiprecious stones, and hand-poured resin. Retail prices range from $100 to $1,500. For more information, contact the Abbiamo Group, (818) 319-4200.