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Brand News: Doves’ New Instagram Program; Jewelers Mutual Partners With Martha Stewart For Giveaway February 19, 2014 (0 comments)
Jewelers Mutual Joins Martha Stewart Weddings In Bridal Sweepstakes
Neenah, WI—Valentine’s Day proposals may be over for 2014, but newly engaged brides will be hard at work planning their wedding celebrations. And Martha Stewart Weddings has launched a national promotion in which brides have a chance to win jewelry from Ivanka Trump Fine Jewelry. The Martha Stewart Weddings’ "You're Engaged!" sweepstakes began February 15 and runs to March 14, and features a partnership with Perfect Circle® Jewelry Insurance, the personal jewelry insurance brand of Jewelers Mutual Insurance Company. The sweepstakes also partners with other leading brands and retailers of interest to brides, including Dessy, Wedding Paper Divas and Crate & Barrel.
As the sweepstakes’ exclusive jewelry partner, Jewelers Mutual is presenting Ivanka Trump Fine Jewelry's timeless Signature Oval Diamond Bangle Bracelet (shown left, valued at $4,950) as the first week’s prize. The bracelet features 330 white diamonds (1.33 ctw) in 18k white gold. "We are thrilled to be working so closely with other prominent brands in the bridal market," said Joel Matthies, senior vice president of personal lines at Jewelers Mutual. "Aligning Perfect Circle Jewelry Insurance with Martha Stewart Weddings and Ivanka Trump Fine Jewelry brings greater awareness to jewelry insurance as an important step in the wedding planning process.
"Couples underestimate how important the right insurance for their ring is until they need to replace it," continued Matthies. "The right insurance means having freedom from worry to wear and enjoy their jewelry—the symbol of their love—anywhere in the world and know that if the unthinkable happens, they're covered."
Doves Launches Instagram Promotion
Great Neck, NY—The Doves Jewelry Instagram account exclusively showcases the brand’s latest designs as soon as they arrive, and is growing every day. Instagram has been proven to generate excitement for brands and bring customers directly to retailers.
Between now and March 3, anyone who follows @dovesjewelry and posts their favorite Doves piece with the hashtag #dovesjewelry will be entered into a contest to win a Kindle Fire HD grand prize. Two runners up will win a $35 American Express gift card.