Articles and News
BRAND NEWS: EDWARD MIRELL’S FALL MARKETING AND PRICE PLANS; BELLE ETOILE GIFT PROGRAM, MORE September 19, 2012 (0 comments)
Edward Mirell Announces Price Change; Marketing Assists
Deerfield Beach, FL—After implementing a price decrease during the start of the economic downturn, contemporary metals designer Edward Mirell has announced prices for its jewelry will increase slightly beginning October 15. Retailers who place holiday orders prior to that date will be able to purchase at current prices. Current retail dealers will be able to view the new prices using Edward Mirell’s OPTcentral tool online. New accounts email info@edwardmirell.com after October 15 to receive an updated price list.
The designer also has implemented a series of marketing tools to help retailers build excitement and promote the line (a necklace is featured left). The designer will have a presence at the Emmy Awards on September 23, and will be chronicling the events on its Facebook page. It also offers several direct mail options, email blast creation, and custom ads for billboards, all print media, websites, and postcards.
Belle Étoile Launches Fall Gift With Purchase Program for Retailers
San Francisco, CA—Belle Étoile announces a new gift-w-th-purchase (GWP) promotion to increase sell-through and drive consumer traffic for its retailers for the holiday season. The promotion, set to run from October 1 to December 31, offers customers a free gift of the “Royale Stone” pendant from Belle Étoile’s Italian Enamel collection with each purchase of $300 or more.
A $165.00 retail value, the Royale pendant features hand-painted black Italian enamel pendant with a champagne-colored stone set in rhodium-plated sterling silver. It’s presented on a black satin cord.
The GWP program also includes a designer pouch and box for each gift, plus printed takeaways and direct mailers, post-ready Facebook graphics, website banner graphics, email blast templates, print-ready ad slicks, and in-store graphics for retailers.
Participating retailers also will be featured on a special landing page on Belle Étoile’s official website. Retailers must register to participate no later than September 30.
Designer Gabrielle Bruni Launches In America
Bangkok, Thailand--Designer Gabrielle Bruni, a rapidly emerging jewelry designer, is launching her exclusive line of jewelry in the United States. Successfully sold throughout the world, the Gabrielle Bruni line specializes primarily in silver, but also offers diamond and colored gemstone jewelry in gold and platinum.
A bracelet and earrings from Gabreille Bruni's line.
Bruni’s formal training began at the Jewelry Center of Europe in Germany, where she apprenticed as a goldsmith and earned many accolades for her creative work. She went on to study under Europe’s top designers in Switzerland, earning the title of Master Jeweler. She continued her education at the Gemological Institute of America, and then began her career manufacturing designs for other businesses. In 1998, Bruni established her own design studio and workshop in Bangkok, Thailand, paving the way for today’s Gabrielle Bruni Collection. In the USA, contact David Skuza, (504) 989-1363, email David@GabrielleBruni.com.
Ellagem Gets Prominent Blog Coverage
New York, NY—Luxury pearl designer Ellagem was the feature of a recent blog post by Marlm. In it, the blogger discussed the desirability of pearl jewelry in general and showed the designer’s pieces on Michelle Obama and Sarah Jessica Parker.
Designer Ella Gafter, far right, with her daughter and business partner Talila, near right, and a Vogue photo of Michelle Obama wearing the designer's earrings, left.
Gemfields Introduces Responsible Emerald Designer Collection
New York, NY—Gemfields, the colored stone producer that focuses on socially and environmentally responsible mining practices, introduced its first Zambian emerald collection this week. The company produces about 20% of the world’s emerald supply.
The company’s Zambian emeralds are guaranteed conflict-free and range in color from a natural rich saturated green to a vibrant green with bluish undertones. While less common than stones from Colombia, the company says its Zambian emeralds are available at significantly lower prices. It has partnered with jewelry designers Shaun Leane, Faberge, Alexandra Mor, Jooal, Kimberly McDonald, Octium, Amrapali, The Gem Palace, Jordan Askill, Dominic Jones, Hannah Martin, Nam Cho, Ana de Costa, and Parulina, to create a line of jewelry featuring the Zambian stones, from rough to polished to gem slices.
London-based designer Ana De Costa''s earrings feature Gemfields' responsibly-sourced Zambian emeralds.
The company’s integrated pipeline brings emeralds directly from mine to market, allowing consumers to trace the origin of each gem from the source and follow its journey to purchase.