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Merrick, NY—According to recent research, more than 70% of social network users shop online, and 47% tend to be heavy spenders on clothing, shoes, and accessories. That’s good news for jewelers, because luxury fashion lovers tend to make very good jewelry customers.

Your goal as a marketer using social media is to move them from “liking” you to actually shopping with you, and also to talking you up to their friends.

This article from SmartBlog on Social Media recommends social product experiences that combine rich and immersive product imagery integrated with compelling content and storytelling; descriptive product information, reviews, and convenient and trusted purchase options; and social media as a vehicle for easy sharing and conversation, an integrated view into customer’s social graph, and the ability to provide exclusive access to products, offers and rewards. Ensure, too, that they’re focused on consumer benefits instead of just product features.

Read more about “The Art Of Turning Likes To Purchases” here.