Articles and News
BRAND NEWS: TODD REED MEN’S JEWELRY, OMI PRIVE HITS IN VEGAS, RAYMOND WEIL HEIRS LAUNCH LINE, MORE June 27, 2012 (0 comments)
Omi Gems Launches New Brand in Las Vegas
Las Vegas, NV—Omi Gems launched its new handcrafted colored gem jewelry brand, Omi Prive, at the Prestige Promenade of the JCK Show. The brand further capped its Vegas experience with a Platinum Innovation Award from the Platinum Guild International. Omi Prive won a Buyer’s Choice Award in the Platinum Wedding Band category for its sapphire, diamond, and platinum eternity band, left. Separately, the company also was featured in a designer spotlight blog on Pricescope.com during JCK, and donated a membership to the American Gem Trade Association as a silent auction item to benefit Jewelers for Children.
Grandsons of Raymond Weil to Launch New Line of Affordable-Luxury Watches
New York, NY—Elie and Pierre Bernheim, entrepreneurs and grandsons of watchmaker Raymond Weil, announce the launch of Swiss watch brand, 88 Rue du Rhone.
Deeply rooted in the luxury watchmaking industry, The Bernheims, who took over the global marketing and worldwide sales for their grandfather’s eponymous firm, saw a niche in the market for youthful, stylish, and value-oriented timepieces, and were inspired to create a brand from the ground up with those ideals in mind.
The launch collection is comprised of both women’s and men’s pieces ranging in size from 29mm to 42mm, with both quartz and automatic movements. The brand name comes from the famous and prestigious street in the city of Geneva, which mirrors the name of the city’s river. The signature logo engrained in the design of the collection bears the number 88, encompassing the ideology of good fortune and representing infinity.
The line is priced as affordable luxury, ranging from $395 to $995, and will bow in more than 200 doors beginning in fall 2012.
88 Rue du Rhone’s Double Origin watch.
Todd Reed Introduces New Men’s Jewelry Collection
Boulder, CO—Todd Reed, known for his signature raw diamonds and blackened patina metals, has launched a comprehensive new men’s jewelry collection. It includes dozens of new cufflink, ring, bracelet, and necklace styles in 18k yellow gold, palladium, and sterling silver, and featuring raw diamonds. The line is designed for men, with lines and geometric elements that are distinctly masculine, says a company release.
Todd Reed's new raw diamond cufflinks and a link bracelet for men.
Bollywood Boosts Forevermark Ring Sale
Mumbai, India—Bollywood is taking a few jewelry cues from Hollywood. Jewelry companies in India, which is as celebrity-mad as the United States, are finding that supplying jewelry to stars is a great marketing gig. According to this article in the New York Times, whether lending pieces for movies, red-carpet events, or supplying stars for their own personal collections, jewelry powerhouses like Gitanjali, Mahesh Notandass and Farah Khan Fine Jewelry are finding mutually beneficial relationships with many of Bollywood’s top stars and movie stylists—who swear that Indians can tell real jewelry from costume in film.
Just like in the United States, love of movies in India transcends class, which is why it’s such an appealing marketing vehicle, says Rajeshree Naik, who heads marketing for Forevermark in India. The brand even played a cameo role itself in one film: in Desi Boyz, the hero passes the De Beers storefront in London and is captivated by a Forevermark ring. The character, played by John Abraham, tells his girlfriend, played by Deepika Padukone, that the ring is rare and valuable—but not more than she is. Corny as the line may be, Naik says the ring sold very well after the release of the picture, especially to Indian ex-pats.