The Centurion Video Series: How To Motivate Your Employees
Classified: Seasoned Sales Rep in New England/NY Seeks Line
Forevermark Holiday Advertising Is “Tribute” To Uniqueness of A Woman
Stamford, CT--Forevermark has launched The Forevermark Tribute Collection, and its accompanying advertising campaign for the 2017 holiday season. The trademarked collection celebrates and pays tribute to the unique qualities and characteristics of a woman, as each Forevermark diamond featured in the multi-diamond designs is meant to be representative of a woman’s multi-dimensional personality.
Charles Stanley, president of Forevermark US, explains, “With The Forevermark Tribute Collection, we are celebrating the evolving cultural landscape and heralding women for their depth and complexity. While symbolic of love, Forevermark diamonds can also represent an individual’s character, growth and personal journey. It’s time to tell her story.”
The Tribute collection is comprised of an assortment of layered pendants, stackable rings, and drop earrings available in varying sizes starting from 0.10 carats as well as a variety of diamond shapes set in 18k white, yellow and rose gold. The pieces can be harmoniously stacked or layered to pay tribute to the individual characteristics, style and personality of the woman wearing them.
The collection is in line with the brand’s earlier stated intention to focus heavily on marketing to women who buy diamonds themselves. At its annual retailer breakfast in June in Las Vegas, Forevermark executives kept details of Tribute under wraps but hinted that the Q4 ad campaign would be a redefinition of what a gift of love means. The launch also comes on the heels of the De Beers Group’s announcement last month of its partnership with UN Women to empower women in its diamond producing countries, across its businesses and in its marketing campaigns.
In conjunction with the products, a multifaceted marketing campaign will drive consumers in-store with the emotional, call-to-action concept celebrating a woman’s unique attributes and personal achievements. Comprised of a television commercial, print, digital and social creative, the campaign will motivate gift giving not only between couples, but also between generations, sisters, friends, and for self-purchase.
Directed by Hugo Stenson, the commercial was filmed on location in Toronto, Ontario and features a cover of the Fatboy Slim song “Praise You.” The commercial will debut nationally on November 6 during ABC’s Dancing with the Stars, followed by CBS’s Scorpion, with :30 and :15 second spots on network prime stations including ABC, CBS, and NBC, as well as on numerous male-targeted cable networks such as ESPN, NFL Network, Discovery, Science, Velocity, History, as well as during Sunday NFL Football and in Screenvision network of cinemas nationwide. Click here or on the image below to watch.
The Forevermark Tribute Collection print campaign featuring both lifestyle and product creative will run starting in November issues throughout Q4 in publications targeting affluent male and female consumers such as Glamour, W Magazine, Conde Nast Traveler, Esquire, Wired, and Sports Illustrated.
Digitally, the campaign launched October 11 and will run through Christmas. It includes paid search, paid social media, and on targeted networks, and mobile and premium websites such as Who What Wear, BBC, Bloomberg, The Atlantic, Washington Post, YouTube. Goop, ESPN, and Pandora.
The Tribute Collection is now available in participating Forevermark jewelers throughout the country, listed here. Partnership advertising materials, as well as in-store support will be available to all participating authorized Forevermark jewelers.
Separately, Forevermark last week hosted its second annual Day of Service, mobilizing more than 30 volunteers, including employees of its US office and of three nearby Forevermark jewelers to clean up Cove Island Park in Stamford, CT, where Forevermark US is headquartered.
Staff members from David Harvey Jewelers, J. Albert Johnson Jewelers, and Nagi Jewelers joined the Forevermark team and partnered with local environmental education non-profit SoundWaters to clean up the park. Volunteers worked together to partake in International Coastal Cleanup Month by gathering litter along the waterline and throughout the park. In total, 23 bags and 135 pounds of trash were collected.
“Our passion for diamonds is matched by our deep sense of connection with the natural world,” said Charles Stanley. “By working together with our local Fairfield County jewelers and our staff to clean our waterfront, we are able to preserve Long Island Sound for future generations.”
Globally, Forevermark and its parent, the De Beers Group of Companies, are committed to the preservation and protection of varying habitats, their species and the wider natural world, as well as furthering the education of those in countries where its diamonds originate. For every acre of land used for mining De Beers dedicates five acres to the conservation of nature, building thriving ecosystems with healthy populations of native wild animals and plants. Additionally, Forevermark also helps to fund vital projects that protect and nurture the beauty and diversity of the natural world and helps provide healthcare and free education for all its employees, their families and surrounding communities.
SoundWaters was founded in 1989 with the mission to protect the Long Island Sound through education and action. Annually, the local non-profit educates over 28,000 students of all ages from Connecticut and New York, including 9,000 on scholarship from low-income communities. Forevermark volunteered both time and $1,500 in financial support to SoundWaters.
Rahaminov Diamonds Releases 2017/18 Holiday Lookbook
Los Angeles, CA—Rahaminov Diamonds has released its new 2017/2018 Holiday Lookbook, featuring one-of-a- kind jewelry as well as the company’s best-selling pieces.
“The Lookbook is a great tool for stores to show our product. The photography is excellent and we are so proud of what we have accomplished this year,” said Melanie Goldfiner, director of business development.
For more information about Rahaminov Diamonds’ advertising and marketing programs or to receive your copy of the 2017/18 Holiday Lookbook contact Goldfiner at (800) 742-8864 or email Melanie@rahaminov.com.
Hearts On Fire Hosts Renowned HOFU Training Event For Global Retail Partners
Boston, MA—Hearts On Fire last week concluded its exclusive Hearts On Fire University (HOFU), a much-anticipated three-day industry learning and training event offered every two years to the brand’s retail partners from around the world.
Headlined this year by keynote speaker and Olympic gold medal swimmer Michael Phelps, the 2017 event theme was “Stop, Focus, Forward,” and it also included top speakers and presentations ranging from celebrity drummer Mark Schulman to social media expert Erik Qualman, WhiteSpace CEO Juliet Funt, and other powerhouse names.
HOFU helps attendees rejuvenate and reenergize the passion for their business, and remind themselves of their personal potential by resetting personal and professional goals and priorities. Attendees select from a wide variety of cutting edge classes and training sessions from personal goal setting to product and brand orientation, and even an interactive Behind the Scenes look into the HOF Designer Studio.
“HOFU is an incredible tradition that we are proud to continue to offer to our amazing partners around the world,” said Hearts On Fire president Caryl Capeci. “It is an intense three days, filled with powerful and positive energy, and attendees have the opportunity to not only grow their personal goals, but to be inspired and become passionate about their careers and businesses again.”
Capeci took the stage to kick off the event, speaking about her plans for the future, the growing support of parent Chow Tai Fook and how the brand is making important changes to support both its retail channel and consumers alike. “HOF 2.0 is a new way of looking of how we go to market in 2017 and beyond. It’s ensuring we are doing everything possible to be relevant for today’s bridal and fashion jewelry customer and be ready for what’s next. It’s working with each of you to provide the tools and services you need to help your business compete in this new retail environment. It’s building and harnessing technology to enable all of us to drive our businesses forward and increase profitability.”
At the event, Hearts On Fire also recognized its 2017 Sales Associate Champions (top sellers for the year), celebrated the induction of retailers into its Hall of Fame, and named its 2017 Retailers of the Year in several categories. With five new categories in 2017, these best of the best retail partners illustrate high performance in their category, as well as commitment and implementation of elements that support the brand's goals and provide a standout experience for customers. The 2017 winners are:
“One of our most important celebrations every year is recognizing our Retailers of the Year,” added Capeci. “These retailers go above and beyond to demonstrate their passion for the brand, and are truly the best of the best at instilling that passion in their teams and helping to strengthen and build the Hearts On Fire brand around the world. We are thrilled to be able to recognize their efforts and celebrate alongside their teams as we all work toward the next generation of HOF 2.0 together.”
Spectore Corporation Partners with Fina
Deerfield Beach, FL—Spectore proudly announces the addition of Steven Fina, of Michael C. Fina, as partner in the company as it approaches its 40th year and beyond. Fina joins founder Edward Rosenberg, his son Adam, and the Spectore team in bringing new breadth and perspective to Spectore’s reputation for bold innovation and leadership in new technologies and materials in the jewelry and consumer products industries.
Edward Rosenberg will continue as Spectore’s CEO and begin his transition to Chief Innovation and Technology Officer. As part of the company’s succession plan, he will work diligently in grooming Adam Rosenberg and Steven Fina to grow Spectore to meet the challenges of the new landscape of our industry.
Edward Rosenberg says he’s excited at the prospect of sharing this generational transition combining tradition with the new landscape in marketing, branding, technology, design, and communication. “I see the great benefit of new perspective, and am truly excited to share this journey into tomorrow with them.”
Fina’s extensive background supporting luxury brands and clients at Michael C. Fina’s iconic New York-based store will prove beneficial to Spectore’s portfolio of luxury private label brands. As they collectively strategize how to continue to grow the company and add innovative capabilities to their portfolio, their focus is to add new technology and equipment and grow their Florida-based factory staff Q4 2017 and ongoing into 2018.
L.J. West Launches Australian Tour of Scott West Jewelry Collection; Will Feature Argyle Violet and Argyle Thea Diamonds
New York, NY—Scott West by L.J. West Diamonds announces the Australian Pink Diamond Tour, which will make its international debut at two luxury jewellers Down Under: Linneys in Perth and Calleija Marina Mirage, in Main Beach, Gold Coast. It also will stop in Sydney for private viewings.
The October exhibit debuts the largest collection of fancy color diamonds in the Southern Hemisphere. Featuring the finest colored diamonds from the Argyle diamond mine, this exclusive showcase represents rarity never before seen. The collection includes more than 60 fine jewelry pieces and important fancy coloured diamonds, including the Argyle Violet, the hero stone of the 2016 Argyle Tender. The 2.83-carat fancy deep greyish bluish violet diamond was recovered from Rio Tinto’s Argyle mine in the east Kimberley region of Western Australia, and is now in a stunning piece of jewelry surrounded by vivid pink diamonds. It arrives fresh off exhibition at the Museum of Natural History in Los Angeles.
The collection also features the Argyle Thea, a 2.24ct fancy vivid purplish pink diamond which was a signature diamond from the 2016 Tender, now set in a classical platinum ring designed by Scott West. The rare pink diamonds from Argyle are highly collectable and have continued to appreciate as the mine moves closer to the end of its mine life.
Argyle Violet, left, and Argyle Thea, right.
David Fardon, director of Linneys, commented, “We are delighted to present such a significant collection of colored diamond jewelry to our clients, and this is the first time in Australia we have seen a collection valued in excess of $100 million.”
Scott West, vice president of L.J. West Diamonds commented, “After nearly 30 years of collecting rare and exotic color diamonds, we are deeply honored to bring home the largest collection of Argyle pink diamonds from North America to Australia in a grand showcase along with some of the most prestigious of all color diamonds.”
Picchiotti Launches Bridal Collection
Valenza, Italy—Picchiotti has launched a new bridal collection featuring engagement rings, wedding bands, wedding day jewelry and anniversary gifts that capture the essence of the high-end gemstone jewelry brand’s classic Italian quality and style. The 60-piece collection—including many colored gemstone bridal rings popular with Millennials--is available in all major markets and offers on-trend styles with innovative technology to solve issues like ring sizing and the weight of statement earrings.
A diamond engagement ring accented with black onyx and a ruby and diamond engagement ring from the new Picchiotti bridal collection.
The new bridal collection features rings and bands from Picchiotti’s Xpandable Collection, with special technology that allows the ring to expand up to two ring sizes. This unique technology allows a groom to surprise his bride without knowing her ring size, or a wedding band that will fit despite the influences of aging or pregnancy that often affect ring size. The collection also includes runway-worthy statement earrings that are still comfortable on the ear.
The entire bridal collection debuted online in September and is available at select Neiman Marcus locations as well as independent retail jewelers nationwide. For more information or to view the collections, visit www.picchiotti.it/bridal.
The Centurion Video Series: How To Motivate Your Employees
Classified: Seasoned Sales Rep in New England/NY Seeks Line