Articles and News
Brand News From Forevermark, Superfit, Stuller, Sarine, More May 06, 2015 (0 comments)
Forevermark To Expand Las Vegas Presence With New One-Stop Shopping Salon
Stamford, CT—Forevermark is expanding the brand presence at the Luxury and JCK shows with a new 5,300 sq. ft. salon space to meet the growing needs of Forevermark Jewelers. The new salon concept represents an overhaul to the brand’s trade show strategy, as it encourages all Forevermark diamantaires, manufacturers, and retailers to connect in one efficient shared space. The Salon will provide an immersive brand experience, allowing partners to preview the breadth of the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark Brand Environments, digital platforms, and training.
“We are thrilled to host all of our Forevermark Diamantaires together under one roof, providing the Forevermark Retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping‘ opportunity for all Forevermark business needs,” said Forevermark US president Charles Stanley.
Heather Ingraham, diamond buyer at Omaha, NE-based Borsheim’s Fine Jewelry said, “As a member of the Forevermark Leadership Council, I am excited to see Forevermark debut this salon strategy at JCK. I appreciate the convenience and efficiency of shopping the full Forevermark offer out of the salon, through appointments booked for me.”
The Forevermark Salon will be located in Breakers Ballroom HG, Mandalay Bay, Las Vegas. Forevermark retailers should book appointments with a Forevermark supplier or representative through a member of the brand’s partner relations team.
“Inquiring” Minds Will Learn About Superfit
Philadelphia, PA—Jewelry brand Superfit Inc. was the topic of a recent article in the business section of the Philadelphia Inquirer, the city’s major daily newspaper. In addition to the company’s Philadelphia roots and Center City facility, the article focused on the brand’s hidden hinge mechanism that allows rings to be opened and therefore sized to fit snugly at the base of the finger instead of being sized too big to go over a large knuckle.
Superfit began as a strictly back-of-store brand, where jewelers sent customers’ rings to be retrofitted or ordered the part and did it themselves. Owners Gena and Paul Alulis began the company while retail jewelers themselves, formerly the owners of J.E. Paul Jewelers in Havertown, PA. Their younger son, Eric, now is Superfit’s president; Gena is CEO and Paul is COO.
Superfit CEO Gena Alulis, foreground. Background, COO Paul Alulis, left, and president Eric Alulis, right.
In 2008, the brand introduced its CliQ line of finished jewelry, which boasts a celebrity following among the likes of actress Nicollette Sheridan, football legend Brett Favre, and Philadelphia Phillies’ second baseman Chase Utley. CliQ now accounts for 25% of the company’s revenue. Today the brand has international distribution, with its European headquarters in Stockholm, Sweden, and a Canadian headquarters set to open June 1 in Toronto.
Stuller Launches “Stuller First” Loyalty Program
Lafayette, LA—Stuller announces the launch of Stuller First, the manufacturer’s first company-wide loyalty program. For an introductory annual membership fee of $199, the program offers jewelers next-day afternoon shipping on any package weighing less than five pounds for just $6.99 each. (Some exclusions and additional charges may apply.) Program highlights include:
- Unlimited next-day afternoon shipments
- No minimum purchase requirements
- Use the membership to buy as much or as little as desired, as often as desired
- Valid for a full year
- Shipping costs automatically applied to the order placed
“This program has been two years in the making, and we’re eager to finally bring it to our customers,” says Stuller chief marketing officer, Kevin Metz. “We’ve always strived to put our customers first. And this is our way of making it easier for them to do business with us, beginning with the way we ship packages.
The loyalty program logo
“This program will pay for itself in about 20 shipments,” continues Metz. “If customers have been thinking about trying any new products or something they haven’t normally purchased from us, this is a great opportunity for them to do so. We encourage customers to take advantage of the broad line of products Stuller has to offer.”
For eligibility requirements or to learn more, visit Stuller.com/stullerfirst.
Global Diamantaire Rosy Blue Adds Sarine Systems To Production Facilities
Kfar Saba, Israel—Sarine Technologies Ltd. announces that Rosy Blue, one of the world leading diamond manufacturers, will install Sarine systems at Rosy Blue manufacturing facilities to replace all inclusion mapping, rough planning, proportion measurement, and grading equipment. Uzi Levami, Sarine CEO, said, "We are delighted that Rosy Blue has chosen to upgrade its production facility with Sarine systems. Sarine's industry leading technologies are designed to advance the diamond manufacturing process to ever-greater levels of quality and efficiency."
Staff Cuts At Scott Kay
New York, NY—Following the February acquisition of the Scott Kay brand by Frederick Goldman Inc., National Jeweler reports a round of layoffs of personnel from the brand took place last week. Though the company didn’t confirm to the magazine the number of people let go or their roles, it is believed they were largely on the manufacturing side, and Frederick Goldman plans to hire more people for both sales and marketing in the future.
Tiffany Kay, daughter of the late Scott Kay, remains with the company and is selling the brand on QVC. Chief merchandising officer Susan Chandler also remains, reports NJ.
It also is not known whether the remaining Scott Kay employees will continue to work at the firm’s Teaneck, NJ headquarters or move to Goldman’s facility in New York City.
Zalemark To Debut Crayola Fine Jewelry in Las Vegas
Sherman Oaks, CA—Crayola crayons are an iconic part of childhood. Zalemark and designer Steven Zale are introducing “Crayola Fine Jewelry,” featuring Crayola colors in each of these uniquely designed pieces.
Crayola launched into the fashion industry this spring with a clothing line at Bloomingdales. Zalemark will give a sneak peak of the fine jewelry collection in Los Angeles at a private celebrity launch party on May 14 and then at a private, invitation-only event on May 29 at Mandalay Bay in Las Vegas during the JCK Show. Zalemark will be showing the entire collection in the Prestige Promenade Booth 69 at the show.
“We are proud to team up with Crayola in this new line and to give the industry a new color standard when it comes to gemstones, crystals, and color in the jewelry industry. The line is colorful, playful and elegant,” remarked Steven Zale, CEO and designer.
"We are very excited to partner with Zalemark on this collaboration, who shares the same passion for color as Crayola," said Warren Schorr, vice president of business development and global licensing. "This new line celebrates the deep connection and emotion people have with color and we are confident it will resonate with people everywhere."