Articles and News
Brand News From Frederic Sage, Rahaminov, Oscar Heyman, Stuller, More April 26, 2017 (0 comments)
Behind The Scenes Shooting Frederic Sage’s First TV Commercial
Great Neck, NY—Bridal and fashion jewelry brand Frederic Sage has created a new commercial for retailers to use in their local markets. Shot on Long Island, NY, it features a bridal couple and also a fashion scene featuring pieces from the brand’s Venus collection.
Click here to watch a behind-the-scenes feature on the creation of the commercial, narrated by Frederic Sage himself; the finished commercial will be available for viewing after the Las Vegas shows.
Frederic Sage will be exhibiting at JCK Luxury, Salon LUX 227. Schedule an appointment by phone at 800.651.1810, online at fredericsage.com/show-appointments, or via email at shows@fredericsage.com.
Rahaminov Diamonds Debuts New Ad Campaign
Los Angeles, CA—It’s a family affair at Rahaminov Diamonds. In advance of the brand’s upcoming exhibit at JCK Las Vegas, Rahaminov has released select images from its new advertising campaign, which will formally debut in May. Styled completely by the women of the Rahaminov family—mother Tamara Rahaminov Goldfiner and daughters Melanie Goldfiner and Nicol Goldfiner Barlev—at their Malibu home, the images reveal a fresher, younger take than previous campaigns, in line with the brand’s nod to the next generation of jewelry buyers.
Model Keely King, represented by LA Models, was selected from a pool of 30 potentials as the face of the campaign. “We knew immediately she was the one,” says Melanie Goldfiner, director of marketing for her family’s brand. “She is young, fresh-faced, and representative of who we believe embodies the next generation of Rahaminov Diamond loyalists.”
Campaign images range from lifestyle to product-focused, and incorporate fashion and everyday pieces, as well as the one-of-a-kind diamond-intensive masterpieces for which the brand is known.
Nicol Goldfiner Barlev, the brand’s second-generation designer, explains, “This campaign truly highlights the versatility of the collection, while still remaining true to the core aspects of our brand. From the everyday, wearable pieces, to the special occasion treasures, it shows that there is something for every stage of your life.”
The new campaign will debut in the May issue of JCK magazine and kicks off a print and online presence in various trade publications through the end of the year. There is also a dedicated social media campaign in the works. The new imagery will also be available to Rahaminov’s exclusive network of retailers for use in local market promotions this fall.
Oscar Heyman Celebrates Book Launch
New York, NY—The official book launch of Oscar Heyman, The Jeweler’s Jeweler was held Monday evening, April 24, at New York City’s venerable Rizzoli Book Store. The book’s authors, Yvonne J. Markowitz and Elizabeth Hamilton, were the featured speakers. The book was published by The Museum of Fine Arts Boston and commemorates more than 100 years of creative design and craftsmanship of Oscar Heyman jewelry. The company, in addition to creating its own signature branded line, also is the behind-the-scenes creators of pieces sold under the names of many famous jewelry houses such as Cartier.
Left to right, above: Lewis, Adam, and Tom Heyman, principals of Oscar Heyman, with the book. Below, the book in Rizzoli's window.
Stuller Announces 2017 Bridge Event Dates
Lafayette, LA—Stuller’s Bridge events, a dynamic three-day conference program offering business insights, networking opportunities, and much more will kick off its eighth season in June, at Stuller’s global headquarters in Louisiana.
The new informative and interactive classes dive deep into issues such as understanding industry trends, business planning essentials, inventory management, customer experience, customization technology, and branding and marketing.
“We created the Bridge conference to help our customers grow as jewelers, as store owners, and colleagues,” says Taylor Burgess, executive director of customer experience. “Bridge offers a chance for jewelers to learn from Stuller experts as well as one another, and to move the jewelry industry forward, together.”
"Bridge was extremely informative,” says Ken Alecia with Jess Jewelers in Brandenton, FL. “You can go to shows, you can go to different seminars, but this is something completely different. You are here with the people who are trying to help your business succeed so they’re really interested in helping you, not just selling you.”
The 2017 Bridge event schedule is as follows:
- June 25-27
- July 16-18
- August 20-22
- September 10- 12
- October 15-17
For more information on Bridge or to receive a call, visit Stuller.com/Bridge.
Artistry, Ltd. Launches Graymoor Lane, Midcentury Modern Inspired Design
Chicago, IL--Artistry, Ltd announces the launch of Graymoor Lane Designs, its first branded endeavor. Set to debut at LUXURY by JCK (June 2-8 in Las Vegas), Graymoor Lane Designs honors the forward-focused design perspectives of the mid-20th century, thoughtfully reinterpreted for today.
Artistry Ltd. founder and owner Laura Klemt and her daughter Susan Klemt Williams, Artistry’s vice president, have a deep connection to and affinity for the Midcentury Modern design aesthetic, dating back to Laura's childhood growing up in a unique Chicago development steeped in Mid-Century architecture. Renowned architect Edward Humrich, a protégé of Frank Lloyd Wright, had designed Laura's childhood home and those early design influences became instinctive in Laura's own design perspective. The same spare, elegant lines that define Mid-Century architecture informs each element of the striking new Graymoor Lane collections.
"Together with my daughter Susan, it is my great joy launch a collection as close to my heart as Graymoor Lane," says Laura. "Not only does it celebrate Midcentury design, it is an homage to our family history and to my mother (Susan's grandmother) Eleanor Gray Lieberman. She instilled in us a deep appreciation of the understated and timeless elegance of Midcentury design."
The Midcentury design aesthetic of balancing form and function is interpreted throughout Graymoor's four debut collections. The Juniper Collection's spare lines and soothing profile shape a woman's signature piece to be worn daily. The Solstice Collection centers on an elongated tear shaped design element, featuring a fluid, contemporary take on Midcentury design, while the Cypress Collection reflects a chic, horizontal and elongated figure 8 design aesthetic. Inspired by the organic curves of some Midcentury furnishings, the Bloom collection adds the sparkle of precious stones in softly rounded silhouettes that shift from casual to formal.
Pieces from Graymoor Lane's Juniper collection.
Rocket Celebrates Centennial
Elmsford, NY—ROCKET, a leading provider of packaging and displays for retail, with a focus on the jewelry market, celebrates its 100th anniversary. In one century, the company evolved from founder Jerome Shiffman's business of handcrafting watch crystals to a provider of high quality, innovative packaging and displays for branding and visual merchandising.
To highlight its anniversary, ROCKET is debuting its new Centennial Series at JCK Las Vegas 2017 and will give away $5000 worth of packaging to a lucky winner. The drawing will be done by Michael Kaplan, president. ROCKET also will donate 10% of all Centennnial Series orders taken at the JCK Show to Jewelers For Children.
Rocket also took a significant step earlier this year, relocating to Westchester County after 70 years in the Bronx.
The Big Get Bigger: LVMH Gobbles Dior
Paris, France—Luxury conglomerate LVMH (Louis Vuitton Moet Hennessy), already the largest luxury holding group in the world, is growing again with the acquisition of famed 70-year-old fashion house Christian Dior, for a reported $13.1 billion. LVMH already owned Parfums Dior and a chunk of the brand overall; the remainder of the Dior company is set up in a complex series of holdings which the LVMH acquisition should help to simplify. With the acquisition, LVMH brings haute couture, leather goods, men’s and women’s ready-to-wear, and shoes under its umbrella.
The Dior brand also has high jewelry, luxury watches, and fashion jewelry. While these categories were not singled out in any news reports, the acquisition reportedly gives LVMH complete control over the Dior brand.