Articles and News
Brand News From Imagine Bridal, KC Designs, Lika Behar, Ritani, And Jewelers Mutual January 07, 2015 (0 comments)
Imagine Bridal Launches Rebranding Strategy And New Line
Great Neck, NY—Coming off its most successful year to date, Imagine Bridal has completed a rebranding strategy, set to debut at Centurion Scottsdale. In addition to its highly successful non-branded bridal collection, carried at more than 220 retail stores in North America, Imagine Bridal has added a top tier branded bridal collection. The new collection will include a new logo, custom point of sale displays, literature, and marketing material. These will be complemented with a consumer awareness campaign, which includes all social media outlets, among other media partnerships to be announced later in 2015.
The company’s recently launched Facebook page, facebook.com/imaginebridal, has been a huge hit in referring consumers to its retail partners, the company. For more information, call 800-869-0708 or email mail@imaginebridal.com.
Michelle Meltesen To Represent KC Designs and Lika Behar
New York, NY—Michelle Meltesen, a 10-year veteran in the luxury sector, has launched MM Crème de la Crème to provide independent sales representation and consultancy for luxury jewelry brands. Services offered by MM Crème de la Crème include coordinating, promoting, and selling at trunk shows and events in retail stores, assistance with advertising, public relations, social media, and marketing, as well as sales representation and management. Meltesen (below) is now handling sales for Lika Behar and KC Designs NYC.
Contact Meltesen at MM Crème de la Crème, (239) 910-3865; like her on Facebook; or email Memeltesen@aol.com.
Ritani, Long's Jewelers, Featured In New York Times Business Section Article
New York, NY--Craig Rottenberg's roots in both investment banking and technology before returning to Long's Jewelers, his family's Boston-based business, have made him one of the industry's foremost tech-savvy retailers. A frequent speaker in the industry, he was recently featured in an article in the New York Times' Small Business section, discussing Long's success with the Ritani "clicks and bricks" partnership. Such click-and-brick partnerships are becoming more widespread in a variety of industries, including eyewear (Warby Parker) and floral (FTD), says the article. Read the Times' take on it here.
Craig Rottenberg at Long's, a Ritani partner store. Photo: The New York Times
Jewelers Mutual Expands Personal Jewelry Coverage
Neenah, WI--Jewelers Mutual announces expanded coverage for its personal jewelry insurance policy, effective January 1. Changes affect both new and existing policyholders. In addition to Jewelers Mutual’s worldwide protection against loss, theft, damage and mysterious disappearance, the broadened coverage includes additional preventive repair work to complement what retail warranties and services plans may provide.
JM’s expanded coverage for personal jewelry includes:
- Cracked or thinning ring bands
- Prong retipping
- Cracks, chips or scratches caused by normal wear and tear
- Repair of broken, worn, or bent prongs
- Chain soldering
- Clasp replacement
- Polishing
- Restringing of broken or stretched pearl strands
- Refinishing
- Stone tightening
- Ring sizing
- Repair of broken earring posts
- Loss of stone due to setting defects