Articles and News
Brand News From Le Vian, Forevermark, And Richline March 08, 2016 (0 comments)
Le Vian University Celebrates its Third Year at JCK Las Vegas
Great Neck, NY—Le Vian will hold its third year of Le Vian University on June 6 during the JCK Show in Las Vegas. The one-day immersion training session, which doubled in attendance in 2015, is reserved for Le Vian independent jewelers, and introduces attendees into the world of Le Vian. This year’s course will take place from 8:00 a.m. to 4:00 p.m. on Monday, June 6, 2016 in the Lagoon Ballroom at Mandalay Bay. As a further enticement to attend its class, Le Vian will guarantee attendance to its sold out, standing room only Le Vian Red Carpet Revue event on June 5 and an invitation to join Le Vian at one of its tables at the Jewelers For Children Dinner for the first 50 registered attendees to the program. Authorized LeVian Retailers can sign up by emailing sales@levian.com.
“Le Vian believes training is paramount to selling the brand and will be requiring all of its retailers to have their staff trained by Le Vian’s training system,” announced Eddie LeVian, designer and CEO. “Included in the training is the Brand Boot Camp for all associates, Le Vian Miniversity and Le Vian University geared toward Le Vian gala training to develop Le Vian brand ambassadors and achieve million dollar Le Vian trunk shows.”
The Le Vian University course at JCK Las Vegas is geared towards the higher-level university instruction and will include an in-depth discussion on its 2017 trend forecast as well as its new collections of timepieces, leather accessories and scarves. Store managers and key sales associates are encouraged to join the session.
The Las Vegas class, conducted by LeVian family members, delves deep into all facets of the brand, including pivotal moments in Le Vian history, introduction to all the brands of Le Vian, the romantic language of Le Vian named “Le Vianese,” its guarantees and warranties, as well as the first discussion of the trends for 2017, which will be introduced to the industry the evening before at Red Carpet Revue. The eight-hour intensive training is an essential ingredient to success with the Le Vian brand both in day-to-day business and for the Le Vian one-day trunk show.
Jewelers who have taken the courses previously say the experience gave them very important tools such as learning about the family history, design process and detail of each piece, plus pointers on hosting successful trunk shows.
Forevermark Launches In Thailand, Hungary, South Korea
London, United Kingdom—De Beers’ Forevermark brand now is available in more than 1,700 outlets in 38 consumer markets around the world, having recently launched in Hungary, Thailand and South Korea.
Forevermark launched in Hungary with R-A Diamonds, a leading distributor and wholesaler for fine diamond jewelry and loose diamonds, and R-A Diamonds has selected an initial eight independent retailers to distribute Forevermark diamonds. The move strengthens Forevermark’s position in Europe, where it is present in Turkey and the UK.
The brand’s launch in Thailand took place with the opening of an exhibition at Siam Paragon, one of the largest department stores in Bangkok, ahead of Valentine’s Day. Together with its new licensee partner, Jubilee, Thailand’s largest diamond retail chain, Forevermark now will be available in stores across the country.
Finally, Forevermark launched in South Korea with licensee partner, Golden Dew, who has started selling the brand in 11 of its stores. Founded in 1989 as Korea’s first jewelry brand, Golden Dew is in over 70 department stores across the country, and is synonymous with wedding jewelry.
Stephen Lussier, Forevermark CEO said Hungary, Thailand, and South Korea were chosen as Forevermark’s next markets due to their high growth potential.
Richline Group Helps Combat Wildlife Trafficking
New York, NY--Berkshire Hathaway-owned Richline Group, along with Signet Jewelers and Tiffany & Co., is celebrating World Wildlife Day with its commitments to support broad jewelry-industry efforts in the fight against wildlife trafficking.
“The only way to stop wildlife trafficking is to band together, continue the jewelry industry's existing steadfastness to legal compliance, and to stop supply and demand. Everyone in this industry has an essential part to play,” said Richline CEO Mark Hanna.
“Richline and our industry organization partners are committed to raise awareness and share best practices with our peers to achieve progress on this critical issue. We hope the announcements today will be a catalyst for a series of additional commitments from others in our industry.” Richline Group’s commitments include keeping the elimination of wildlife trafficking part of best-practice discussions, and to assist companies that want to update their codes of conduct through the newly introduced IvoryFreeJewelry.com.
“Worldwide demand for ivory and other illegal wildlife products is decimating iconic wildlife populations and supporting international criminal syndicates that are destabilizing governments and supporting terrorist groups,” said David J. Hayes, chair of the U.S. Wildlife Trafficking Alliance. “The Alliance is honored to partner with leading companies, conservation organizations, and the U.S. government to educate U.S. consumers and shut down U.S. demand for illegal wildlife products. By putting our wallets in line with our values we can work together to protect these treasured species for the benefit of our planet, our security, and future generations.”
Wildlife trafficking is a criminal, multi-billion dollar industry centered on the killing of endangered and threatened species to produce illegal products made from ivory, snake skins, animal furs, and other animal parts. The U.S. is one of the largest markets for these products, which means that demand from American businesses and consumers influences whether lions, elephants, pangolins, and other at-risk species will become extinct within our lifetime.
For a complete list of companies and NGOs partnering with the U.S. Wildlife Trafficking Alliance visit USWTA.org. For upcoming information on how jewelers can help fight wildlife trafficking, sign up at IvoryFreeJewelry.com.