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Brand News: Hayley Paige/Hearts On Fire Collaboration Collection Now Available April 17, 2019 (0 comments)


Boston, MA—Hearts On Fire has released the Hayley Paige for Hearts On Fire collection of 23 diamond bands and engagement rings, designed in collaboration with renowned bridal gown designer Hayley Paige. Each ring in the collection is adorned with a signature pink sapphire accent—a first for the diamond brand—and many feature pink sapphires in the overall design. Left: the Harley wrap ring with pink sapphire in white gold.

Paige, who launched her first namesake collection in 2011 at age 25, is the head designer for multiple collections at bridal house JLM Couture. One of her best-known is the Blush collection, featuring delicate feminine dresses executed in lace and tulle. Paige’s red carpet pieces have been worn by musicians, influencers, and other trendsetters such as Carrie Underwood, Chrissy Teigen, Olivia Wilde, Aly Raisman, Kristen Taekman, Jamie Lynn Sigler, Hilary Rhoda, and Kelsea Ballerini, among others.

Wedding gown designer Hayley Paige, above, and three of her spring/summer 2019 dresses.

The collaboration with Hearts On Fire, announced last September, is a creative melding of two renowned brands. Hearts On Fire’s diamonds are getting a new look inspired by Paige’s whimsical, ethereal bridal dress designs, as well as her exuberant energy and contagious love of life.

“The collection has a unique aesthetic and is the perfect addition to the existing Hearts On Fire line. While Hayley comes from a bridal background, these rings apply to more than just the bridal community,” said Stephanie Evans Greene, Hearts On Fire vice president of marketing. “Each ring, inspired by a Hayley Paige wedding dress, embodies its mood and persona and translates into jewelry that can be worn every day. The rings are designed to mix, match, and stack; leaning in to the playful side of life.”

Each ring also has a signature “hidden” pink sapphire that adds an unexpected detail reflecting the essence of the Hayley Paige brand.

Two rings from the HOF/Hayley Paige Behati collection: beaded, in rose gold, and bold shapes, in yellow gold.

“This collaboration felt very candid and sincere, as we catered to a demand for inventiveness,” said Paige. “I can't speak for all women, but I think we want to feel empowered and delighted—that there is a true sense of intent in our choices. When it comes to being creative, having that in mind is everything. We designed each piece in this collection with the hopes of telling a story and emitting an energy that synchronizes with the beauty wearing it.”

The collection includes white, yellow, and rose gold styles with an opening price point of $790. The collection bowed last Thursday on and also will be available to purchase through authorized Hearts On Fire retail partners.

Click here or on the image below to watch a video about the collection.

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