Articles and News
Brand News: Le Vian’s New TV Commercial; Frederic Sage Hosts Pinterest Contest; More November 06, 2013 (0 comments)
Le Vian Announces Premiere of “The Kiss” TV Commercial For Independent Luxury Jewelers
New York, NY—Le Vian announces the upcoming premiere of the first major TV commercial it has ever made for independent luxury jewelers. Titled “The Kiss,” the commercial is all about the emotions that bring a man and woman together, and highlights the brand’s signature trademarked Chocolate diamonds.
“It’s the interplay of the sexes and the deliciously decadent gift of a Le Vian Chocolate Diamond” explains CEO Eddie LeVian. “A woman wants to be loved and appreciated for her uniqueness. A man wants to be her hero. ‘The Kiss’ reveals how Le Vian Chocolate Diamonds satisfies the desire for both.”
LeVian continues, “The Kiss will give our luxury independent jewelers a powerful tool to compete.” The commercial features designs that are exclusive to luxury independent retailers, and that also tie into Le Vian’s 2014 trend forecast, including Chocolate Cravings, Gladiator Weaves, Ocean Wave Gladiators, Fiery Reds, and Cush'n Pillow.
The commercial will launch in early November and run for 18 months in 200 U.S. and international markets, concurrently with the exclusive 2013-2014 Le Vian Chocolatier brochure. Luxury retailers who promote the commercial in their local market will also receive a behind the scenes video of the making of the commercial to air in-store and on social media.
Eddie LeVian in a behind-the-scenes interview during the filming of The Kiss.
The commercial's actor and actress will be part of the lineup for Le Vian's annual Red Carpet Revue fashion show and fine jewelry forecast next year, to be held June 1, 2014 in Las Vegas. Both will model Le Vian’s 2015 trends and mingle with independent luxury retailers at the afterparty.
Frederic Sage Launches Pinterest Contest
Great Neck, NY – Frederic Sage is offering a “Pin to Win” contest. The winner will receive a 400-ct. aquamarine cabochon bead necklace which normally carries a suggested retail of $1,895.
The contest is open to everyone including consumers. In order to qualify, contestants must complete the following steps.
One: Create a Pinterest Board of their favorite Frederic Sage pieces, and hashtag #FredericSage.
Two: Email the link to their board—which must include at least 12 items—to contest@fredericsage.com by 11 p.m. EST on November 30, 2013.
For more information, click here. Also see the designer on Facebook, Instagram, and Twitter.
MaeVona Launches New Mobile Website With Retail Locator and iPhone Ring Animation
Englewood Cliffs, NJ—Mobile users now make up 70% of jewelry designer MaeVona's website visitors, she says. With such a large mobile following—primarily among a young, hip audience that expects instant and intuitive browsing—the designer set out to deliver rich content on the move.
Created entirely for mobile browsing, MaeVona's new mobile website presents the entire product catalog in a condensed and intuitive way. The mobile site also includes an advanced auto-search 'Find a Store' function, using IP tracking technology to locate the nearest authorized retailer.
A fun 'Search by Story' function allows consumers to 'Find their Dream Ring' using MaeVona's unique Celtic-inspired history behind every product, and also packs in MaeVona's signature iPhone-friendly 360-degree mobile animations for every style.
The 'MaeVona Heritage' section allows consumers to discover the story of how founder and designer Maeve Gillies built the company, and continues to create the bridal designs the MaeVona brand is recognized for today.
Armenta Names Nikki Siegel As EVP, Sales And Marketing
Houston, TX--Nikki Siegel has joined Armenta as executive vice president of sales and marketing. Siegel brings more than 15 years of experience and a proven record of leadership, relationship management, strategy development, and customer service. She previously held senior management positions at successful companies, including 10 years with H.Stern, where she was an integral part of the launch and development of its wholesale division, and five years with designer brand Ippolita, where she built relationships with over 75 retail partners in 185 locations worldwide.
Siegel will be working jointly with retailers and their Armenta sales representative, and will be calling discuss ways to grow the Armenta business. Her contact information is nsiegel@armentacollection.com
Jewelers’ Mutual Offers Video With Holiday Security Tips
Neenah, WI—Jewelers’ Mutual has released a new learning module with holiday season security tips. The video covers three main areas: hiring extra holiday staff, avoiding employee dishonesty, and procedural tips. Narrated by Carrie Volp, JM loss prevention specialist, the video reminds jewelers that the best goal is to convince criminals to go elsewhere by being as prepared as possible.
To watch the video, click here.
Click here for a printable checklist of hiring tips for holiday help, and click here for a printable checklist of tips to keep your store safe for the holidays.