New York, NY—Ritani has announced a new collaboration with iconic Italian jewelry designer Roberto Coin. The partnership will add more than 40 new pieces from Roberto Coin’s Princess Flower Collection to Ritani’s successful digital platform.
The Roberto Coin pieces will be available on Ritani.com, as part of Ritani’s “Designer Collections.” It marks the brand’s first fine jewelry items available for free in-store preview via its robust network of independent retailers. The Designer Collections grouping of highly curated pieces underscores Ritani’s commitment to offering its renowned craftsmanship and innovation beyond bridal, says Mark Keeney, Ritani vice president of marketing.
The Roberto Coin collection for Ritani is accentuated by contemporary, fashion-forward designs for both everyday wear and special occasions. A vast assortment of necklaces, earrings, bracelets and rings will all include a new signature “Princess Flower” design element and range in price from $660 to $16,000.
“As we foster customer relationships for the long-term, we continually strive to provide a best-in-class progressive online and in-store shopping experience, offering diverse styles and price points,” says Keeney.
“Roberto Coin is enthusiastic about the partnership with Ritani as we are looking to reach their strong Millennial audience,” adds Katie Kinsella, Senior Vice President of Marketing for Roberto Coin. “We think this platform will help our retail network get the Millennials back into the brick and mortar stores.”
Two pieces from the Ritani/Roberto Coin Princess Flower collection collaboration: diamond pendant, left, $1,650; and stud earrings, right, $1,050. Ring at top of page is the "multiple flower" style in 18k yellow gold, $3,300.
Ritani.com is a unique setup within the industry, blending the online and in-store experience and giving consumers a risk-free, no-obligation, no-pressure viewing opportunity with one of Ritani’s nearly 250 local community jeweler partners nationwide.
Partnering with Ritani, Roberto Coin is able to reach a wide range of customers through Ritani’s high-traffic e-commerce platform and network of partner retailers, which includes many of the nation’s most renowned upscale fine jewelers.
The designs are available on Ritani’s website beginning October 12.