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Brand News: The New Face of Frederique Constant; Forevermark Sales Growing; More December 11, 2013 (0 comments)

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Frédérique Constant Announces Sean Lau as Global Brand Ambassador 

Geneva, Switzerland—Sean Lau, the Hong Kong movie star, has been named the global brand ambassador for Swiss watchmaker Frédérique Constant, the renowned Swiss watchmaker is delighted Lau has received numerous awards and nominations throughout his career, including the Best Leading Actor from the Hong Kong Film Awards Association and Taipei Golden Horse Film Festival, which are the most representative and honorable movie awards in Asia. All his performances, as a leading role in C’est la Vie, Mon Cherie in 1994, Lost in Time in 2003, My Name is Fame in 2006, Life Without Principle in 2011, and more, appeal to a broad spectrum of audience, and are extensively endorsed by professionals in the movie industry.

“Frédérique Constant concentrates in every detail and makes no compromises in terms of quality, which is the attitude I appreciate most. I am looking forward to working closely with the wonderful team and convey the brand value to the world,” said Lau. In a recent advertising photo shoot, Lau wears the all-new Slimline Moonphase Manufacture on his wrist. The rose-gold plated timepiece is driven by the unique FC-705 Manufacture caliber, with a moonphase display at the 6 o’clock position. The campaign launches globally in different media platforms from this month and a close collaboration with Lau is expected in the coming future.

 

Forevermark Retailers Say Fall Ad Campaign Is Having Positive Sales Impact

New York, NY—Forevermark, the diamond brand from the De Beers group of companies, re-launched its Center of My Universe advertising campaign this holiday season. The campaign is expected to reach 95% of US adults age 18-64 with a household income of $100k+. The campaign includes national broadcast and cable television, national cinema, print ads in affluent publications, sponsorships on premium websites across desktop and mobile, display and video advertising on audience buying networks, and paid search.

According to the brand, Forevermark retailers are already seeing a positive response to this year’s campaign and have noted an increase in consumer sales of halo designs. Jeweler David Craig of David Craig Ltd.in Newtown, PA says customers key in on the social responsibility and ethical sourcing aspect of the brand. “Forevermark has given the entire diamond chain the opportunity to be happy, from the worker in the mine to the recipient of the beautiful diamond itself. Our customers are responding in a positive fashion,” he said. Meanwhile, Kristen Hlavecek of Illiniois-based James & Williams Jewelers and Michele Tinsley of Texas-based Mathews Jewelers say consumers are seeing the commercials and asking about the brand.

 

Jewelers UnBLOCKed Relaunches Website Showcasing A New Look And Expanded Services

New York, NY—Jewelers unBLOCKed has relaunched its website, showcasing a new look and promoting expanded services to coincide with its partnership within the Robb Report Watch Collector App. In partnership with Robb Report magazine, Jewelers unBLOCKed’s restructured website now features their private collector coverage.

The new Jewelers unBLOCKed website is divided into two sections, “Insurance for the Jewelry & Watch Collector” and “Insurance for the Jewelry Industry.” The launch of the new website is part of Jewelers unBLOCKed’s ongoing efforts to enhance the quality and availability of information to both private collectors and industry clients.

The website boasts a sleek modern design and clean user interface, providing easy navigation. Within the newly designed website are valuable tips and FAQs, as well as exclusive offerings and videos, all tailored for both the private collector and the jewelry industry. The homepage also displays Jewelers unBLOCKed’s feature story, Twitter feed, and a direct link to the Robb Report Watch Collector App, for which Jewelers unBLOCKed is the exclusive insurance partner.

“We are excited to announce the updated website, making it more efficient for our clients to find the information they need. Our clients' experience is absolutely always our primary concern,” says president and CEO Patricia K. Low.

 

 

 

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