Articles and News

Brand News: Two Brands Fight Breast Cancer; Roberto Demeglio At Bloomies; Execs Go To Lab-Grown Co. September 20, 2017 (0 comments)

Sylvie Collection, Belle Étoile Fight Breast Cancer Through Sales

Dallas, TX—Two jewelry brands, Sylvie Collection and Belle Étoile, have pledged to donate a portion of sales to breast cancer research organizations during the month of October. Dallas-based Sylvie Collection will donate 10% of its sales during October to the National Breast Cancer Foundation. The store with the highest percentage of sales at the end of the month will receive a $5,000 check to present to their own local breast cancer foundation. A retailer graphics package is available for use for the promotion, and also has created a special white gold and pink sapphire ring in commemoration of the cause. Contact cassie@sylviecollection.com.

Sylvie Collection's pink sapphire ring.

Sterling silver jewelry brand Belle Étoile, based in Emeryville, CA, is supporting breast cancer awareness through a special edition collection. The Evermore Collection by Belle Étoile will feature an exclusive hand-painted pink Italian enamel coloration available starting in October, and the brand will partner with retailers to donate a portion of the proceeds to the Breast Cancer Research Foundation. Retail price points for the Evermore Collection start at $125.

With every purchase of the pink Evermore pendant, Belle Étoile is donating 20% of the proceeds to the Breast Cancer Research Foundation. Additionally, Belle Étoile will be hosting a giveaway contest through Facebook and Instagram to promote the cause. “October is Breast Cancer Awareness month and this cause is very dear to us all at Belle Étoile,” says Carolyn Thamkul, executive vice president. “It is very important for us to raise awareness to fight against breast cancer and to continue to support and to find hope for all.”

Belle Étoile's social media campaign and its pink Evermore pendant.

 

Bloomingdale’s To Showcase Roberto Demeglio

NEW YORK, NY—Bloomingdale’s will be showcasing the works of Italian designer Roberto Demeglio in the upcoming weeks, holding various launch events throughout the next few months and providing the line with its own space in the fine jewelry section of its stores. Featured will be the designer’s Domino and Pura collections. Demeglio is known for his patented coil technology and distinctive pairings of ceramic, fine diamonds, and precious stones.

“We’re so pleased that Roberto Demeglio has been selected as a featured brand by Bloomingdale’s and are excited to introduce our collection of fine jewelry to the Bloomingdale’s customer,” says Amit Sofer, president of Roberto Demeglio USA.

Bracelets from Roberto Demeglio's Domino Luce group.

 

Pure Grown Diamonds Taps Renowned Names For Management Team

Iselin, NJ—More well-known experts in the diamond and luxury jewelry sector are joining the lab-grown brigade. Pure Grown Diamonds, the largest selling grown diamond brand in the United States, has hired Kelly Good as director of marketing and Debbie Hiss as director of training. 

 

Debbie Hiss, left, and Kelly Good, right.

Good has nearly 20 years’ experience in marketing and brand management with luxury and fine jewelry companies, most recently as director of brand management at Scott Kay, where she drove the major relaunch of Scott Kay brand. Her pedigree also includes stints at Movado, where she was vice president of marketing, and high-end eyewear maker Safio USA, where she was the global brand manager for several luxury designer brands. 

Hiss has over 35 years’ experience in developing and delivering training programs, negotiating and planning training events, and writing informative articles for product education. Her pedigree includes being a global trainer for Hearts On Fire, director of sales training at Lazare Kaplan International, and a training consultant for Forevermark, as well as training and education work with the American Gem Society, Gemfields, and GIA.

“Kelly and Debbie bring their vast knowledge and experience in the fine jewelry industry to the Pure Grown Diamonds brand,” says Suraj Mehta, director, “The appointment of Kelly and Debbie mark a strategic step into the future of the Pure Grown Diamonds brand. Hiring industry experts to lead marketing and training initiatives will propel Pure Grown Diamonds leadership in the grown diamond industry.”