Articles and News
Brand News: Uneek Expands Gallery On The Knot; Edge Retail’s Plan For Aging Inventory; More July 15, 2015 (0 comments)
Uneek Expands Online Gallery on The Knot
Los Angeles, CA—To augment its full-page advertisements in key bridal publications The Knot and Martha Stewart Weddings, Uneek Fine Jewelry announced the expansion of its engagement and wedding ring galleries on TheKnot.com.
Five months into the launch of a partnership with The Knot Wedding Network, Uneek has added more than 100 new images to the brand’s gallery on TheKnot.com, including new styles from the best-selling Silhouette Collection and the brand's new bridal collection, Amore. Eight out of 10 brides-to-be turn to TheKnot.com for wedding inspiration, says a brand spokesperson, and with Uneek's gallery they can explore a variety of ring styles as they search for the one that's just right for them.
The galleries feature jewelry retailer referral capabilities, linking viewers with local authorized retail partners who have TheKnot.com storefronts and who carry one or more of the Uneek bridal collections.
Uneek's galleries on TheKnot.com run concurrently with its full-page advertisements in both The Knot and Martha Stewart Weddings magazines (above left). Committed to the power of print marketing and advertising, all Uneek ads contain retail listings, driving consumers to the stores that carry the brand, generating sales and making memories for brides and retail partners alike.
For information on Uneek's galleries on TheKnot.com or to learn how to become an authorized Uneek partner and/or join the brand’s national print campaign, call (888) BE-UNEEK, or email info@uneekjewelry.com.
Two pages of Uneek's gallery on TheKnot.com.
Jewelers Mutual Renames “Perfect Circle” Jewelry Insurance To Reflect Brand Unity
Neenah, WI--Jewelers Mutual Insurance Company has announced it will assimilate its Perfect Circle Jewelry Insurance sub-brand name into the overall Jewelers Mutual Insurance Company brand. Beginning immediately, all Jewelers Mutual (JM) insurance offerings—both for jewelry businesses and for individual jewelry owners—will feature a new and consistent logo embracing the company’s 102-year history of insuring jewelry.
There are no changes to JM’s personal jewelry policies except the name. Instead of the Perfect Circle Jewelry Insurance brand name and logo on collateral that jewelers distribute to customers, new materials will say Jewelers Mutual Insurance Company and the Jewelers Mutual name and updated logo will be on all personal jewelry policyholder mailings, emails, and policy documents, as well as all JM social media accounts.
New complimentary store materials are now available for jewelers to share with customers:
- “Insurance for your Jewelry” customer kit (folder includes brochure, application and rate card)
- A Jeweler’s Guide to Personal Jewelry Insurance
- Pearls of Wisdom jewelry care tips brochure
- Evaluation checklist
- Jeweler Program brochure
- New links and logos and updated content for jewelers to use on their website, in place of Perfect Circle images.
To request new materials, logo, or links, click here, email a Jewelers Mutual sales manager at marketing-pj@jminsure.com, or call (800)-558-6411, ext. 2118.
Edge Retail Academy Announces Aged Inventory Program
Las Vegas, NV—The Edge Retail Academy has announced a new program to help jewelers counteract a chronic business concern: aging inventory.
“Inventory isn’t like wine. It doesn’t improve with age,” said David Brown, co-founder and president of Edge Retail Academy. “Aged inventory can sour a jeweler’s budget by tying up cash that could be used for better things, like store improvement, marketing, or buying the new lines that customers actually want. It’s one of the most frequent problems we encounter when working with jewelers to improve their business. So we created a new Aged Inventory Program – a targeted, industry-specific program to help jewelers reduce their aging inventory and keep their cash flow flowing.”
Edge Retail Academy’s new program guides jewelers through multiple turnkey strategies focusing on product selection, re-pricing, store setup, event planning, marketing, and point-of-sale programs. Not a one-size-fits-all solution, the program is tailored to fit the needs of each individual jeweler.
“Much like we’ve done with our other successful programs, our Aged Inventory Program includes a tiered mentoring system that offers support for every level and every timeframe,” Brown said. Under the tiered system, a jeweler could opt for a program that includes the turnkey strategies plus four hours of remote project mentoring and a video training package. Or they could opt for a more intensive program that adds one, two, or three days of onsite training.
“How long it will actually take to clear out a jeweler’s inventory depends on several factors,” he added. “Some of our clients have a great deal of aging inventory, some don’t have as much. It’s also dependent upon their level of commitment. If they’re willing to be proactive about putting our program’s strategies into place, they can clear out even a large inventory in a surprisingly short time.”
For additional information about the Aged Inventory Program or any of Edge Retail Academy’s services, contact Becka Johnson Kibby at (714) 925-2456 or becka@edgeretailacademy.com.
Josette Patterson Interviews Centurion Editor On Her Blog
Corona Del Mar, CA--Author Josette Patterson's ongoing blog conversations with designers, editors, and other experts in the jewelry industry last week tapped The Centurion Newsletter editor Hedda Schupak, who discussed the significant changes happening in the jewelry industry and jewelry marketplace. This week's conversation centers on jewelry designer Ana Cavalheiro.
David L. Haverly Joins White Pine Trading As Regional Sales Manager
New York, NY—White Pine Trading LLC, one of the world's largest recycled diamond and jewelry companies, announces the appointment of David L. Haverly as regional sales manager with responsibility for several southern states. He will serve retailers in Alabama, Mississippi, Tennessee, Kentucky, and parts of Florida.
Haverly comes to White Pine with over 32 years of jewelry industry experience, most recently as a sales representative with Imani Brothers LLC, New York. Previously, he held sales positions with GBC Inc., Boston, MA; Independent Source, a Fabrikant Company, New York, and Uno A Erre by Gori & Zucchi, Arezzo, Italy and New York.
With the addition of Haverly, White Pine now has seven regional sales managers serving retailers across the United States. White Pine also offers a suite of trading solutions to members of the industry and buys and sells fine jewelry and luxury watches, certified diamonds, and loose diamonds of any size and quality. White Pine also hosts diamond auctions in select cities around the globe.