Articles and News

Los Angeles, CA--Jack Kelege is getting some powerful airtime in southern California, as part of the “Mother of  All Treasure Hunts” promotion, in conjunction with Terranea Resort and television station KTLA Channel 5.

For the promotion, contestants are asked to send a photo of themselves and their mother, telling why she’s the greatest mom. Four mother-child teams will be chosen for a treasure hunt at the resort, where one lucky mom will win a Jack Kelege diamond pendant, pictured left.

A special video starring CEO Jack Kelege and vice president of sales Ara Melkonian describing the jeweler’s creations is being aired for two weeks on the station, encouraging potential contestants to write in. Melkonian told The Centurion that the producers reported more than 600 write-ins just following the first hour the video aired. Kelege and Melkonian will be on television again May 6 to present the pendant to the winner. The video can be seen here.

Los Angeles, CA—Congratulations to Uneek Fine Jewelry, who recently was featured in this profile article in National Jeweler magazine. NJ discussed the firm’s broad spectrum of award-winning designs in platinum, ranging from an entry-level platinum snowflake pendant priced at $1,995 to its Centurion Design Award winner, a platinum and diamond drop necklace retailing for more than $500,000.

Uneek's Centurion Design Award winner, left, and $1,995 entry platinum snowflake necklace, right.

Left: DWTS judge Carrie Inaba wears Erica Courtney’s 18k gold and diamond mabe pearl Blossom ring with pink sapphires, and 18k gold and diamond green amethyst earrings with pink spinel. Right: InStyle magazine featured the designer's Zultanite Lotus cuff.

Toledo, OH—Fruchtman Marketing announces Core Connect, a new digital and social package to give clients an extensive digital and social media strategy for a robust online presence.

“While maintaining a consistent presence in your local market through print, radio or TV is vital, it is undeniable that having a strong digital presence is the wave of the future,” says agency president Ellen Fruchtman.

The digital media portion of the Core Connect package implements Google Analytics, Google Tags, and search engine marketing with paid search to optimize the ability to accurately target consumers. By evaluating consumers’ online behaviors, ads, information, and coupons can be tailored to the individual to create a personalized experience.  E-mail blasts also are included in this comprehensive digital package.

The social media component uses Facebook, Twitter, YouTube and other relevant digital social outlets to reach consumers in an informative but fun manner.

Says Fruchtman, “It’s a perfect forum to begin a dialogue with customers outside the [jewelry] store. People check their Facebook and e-mail several times a day. Why not capitalize on their everyday activities?”

Packages are available starting at $850 per month. “Considering what retailers pay for a single billboard in a low traffic area, the return on investment for this medium simply cannot compare,” Fruchtman said.

For more information, call (800) 481-3520 or email Shane O’Neill, director of social marketing and design, at shane@fruchtman.com.

Deerfield Beach, FL—Congratulations to Edward Mirell on its newest jewelry design awards. The firm has received multiple awards for design this year, including being a winner in Centurion’s inaugural Design Award, where he placed first in the alternative/contemporary metals category.  The triple-drop Rain pendant, which received the award, was actually selected for submission by Edward Mirell Facebook fans, making for a fun and interactive victory. 

The Centurion win was followed up with recognition by MJSA, where the firm finished in second place for the MJSA Visionary/Technical Solution Award, recognizing the technology used in all of its designs.

The firm’s latest accomplishment is being a finalist in three categories for the JCK Jewelers Choice Awards. Its women’s patented Black Ti Safari bracelet was recognized in the Contemporary Metals Jewelry under $1,000 category. The men’s Timoku dog tag was honored in the Mixed Metals under $1,000 category. Finally, the Heritage dog tag received an award for Men’s Jewelry under $1,000. 

But the highlight of the season was receiving the International Titanium Association’s Titanium Development and Advancement Award. Edward Mirell was the first consumer product business to ever be recognized with this award, a huge coup for the organization that proved how Edward Mirell—and parent company Spectore Corp.—has advanced titanium on so many platforms.

Says Ed Rosenberg, co-owner, CEO, and lead designer, “This has been an incredible year of achievements for Edward Mirell. Recognized in both the jewelry and titanium industries, these wonderful acknowledgements by our peers reaffirm our commitment to titanium and contemporary metals jewelry.  We are confident that our company is leading jewelry into the future.” 

New York, NY--Frederick Goldman, Inc. announces the appointments of Suzanne Della Pella as brand manager, and Charly Michelle as marketing and creative services manager, both newly added positions.  Della Pella will be responsible for managing the ArtCarved, Triton, Diana and Goldman brands, which includes positioning and product development. Michelle will oversee marketing operations and communications for all three business units at the company: Independent, National Accounts and Specialty. She will also be responsible for developing social marketing programs for the various brands and work with the brand managers on creative design and brand support. 

Della Pella’s professional background includes Links of London, an international fashion jewelry brand, and merchandising and marketing positions with Victoria’s Secret Beauty and Clinique. Michelle’s experience includes managing the marketing and public relations programs at beauty firms Borghese, Inc. and Coty, Inc.