Articles and News
Brand News: Uneek On Big D NYE; GemFind Launches Facebook App; More November 12, 2014 (0 comments)
Uneek Partners with DGSE for New Year’s Eve Engagement Contest
Los Angeles, CA—As a sponsor of Big D NYE, the largest New Year’s Eve celebration in the Central time zone, Dallas Gold & Silver Exchange (DGSE) has partnered with Uneek Jewelry to give away a diamond halo engagement ring to one lucky winner, plus the opportunity to hand the ring and propose to his ladylove live on TV at the event, which is attended by tens of thousands of people each year.
The ring, a standout style from Uneek's best-selling Unity Collection, features a two-carat round center diamond, plus more than 100 smaller round brilliant cut diamonds pavé set along and around the halo, and in three sides down the upper shank.
Consumers must visit the Big D NYE website to enter the contest for a chance to win the ring and the proposal opportunity of a lifetime! Click here to view a 15-second TV commercial about the event.
GemFind Releases New Facebook Diamond Link App
Newport Beach, CA—GemFind announces the launch of its new Facebook Diamond Link App, a turnkey tool for jewelry retailers that incorporates directly into their existing Facebook page to increase sales. The new Facebook app also will let jewelry retailers integrate PayPal, allowing customers to make purchases directly on their Facebook page to substantially increase sales for the retailer.
This first-of-its-kind social media app for the jewelry industry can be quickly implemented, especially with Cyber Monday—the biggest online shopping day of 2014 on December 1—just a few weeks away.
The new Facebook Diamond Link App provides these additional benefits to jewelry retailers:
- The diamond search tool can be integrated seamlessly into a jewelry retailer’s website as well as Facebook page.
- Activates instantly with no equipment to buy or maintain.
- Allows the retailer to choose which diamond dealers to display in the Facebook-based virtual showroom.
- Mark-up values can be easily changed for all diamonds showcased.
- Retailers can both upload their own diamonds and use GemFind vendors’ inventory.
- Optional connection with RapNet, Polygon, and IDEX
- The new Facebook Diamond Link app features responsive design.
“We’re excited to launch this new Facebook App Tool that provides jewelry retailers another channel to market diamonds to their customers and generate leads,” said GemFind CEO Alex Fetanat. “Our Facebook-compatible diamond search app will definitely enhance interactivity and engagement with the prospective buyer.”
Click here for more information or call (800) 373-4373 to sign up.
WWD: A Memorable Sendoff For De La Renta; No Sympathy For Galliano
New York, NY—The funeral for legendary fashion designer Oscar De La Renta last week drew as many celebrities as any runway show. The list of mourners at the October 3 memorial not only read like a “who’s who” of the fashion, news, and entertainment worlds, but also drew a bipartisan crowd of politicos like Henry Kissinger, Hillary and Chelsea Clinton, and Barbara, Laura, and Jenna Bush, as well as Cándida Montilla de Medina, first lady of De La Renta’s native Dominican Republic.
In an industry where runway shows have grown ever more theatrical and accessories sales often carry a brand, De La Renta was one designer that consistently produced elegant, wearable, appropriate clothing for both ladies who lunch and ladies who lead.
U.S. first ladies as far back as Jacqueline Kennedy wore De La Renta’s clothes, and both Hillary Clinton and Laura Bush wore his gowns to their husbands’ second inaugurations. Nancy Reagan also was a fan, and he created at least one of her signature red suits. Jenna Bush tapped him to design her wedding gown, and Hillary Clinton to create the raspberry-color mother-of-the-bride gown for Chelsea Clinton’s wedding to Marc Mezvinsky in 2010.
Michelle Obama donned one of his gowns for a cocktail party at the White House just weeks before the designer’s death.
Oscar De La Renta
Separately, British designer John Galliano again has gotten no sympathy from the French court system. The designer, renowned for his talent at the helm of Christian Dior, was ousted from both Dior and his own eponymous label following a 2011 rampage of racist and anti-Semitic remarks in a Paris café.
Galliano’s claims of wrongful dismissal were thrown out by a Paris labor court last week, and the designer was ordered to pay a symbolic euro to both former employers. Galliano blames his racist outburst on addiction to alcohol and medications, saying both companies were not only aware of his substance abuse issues but in fact caused them with relentlessly increasing pressure and obligations.
But the court sided with his former employers, citing evidence that they had warned him in 2010 about getting his addictive behavior under control. The court also pointed out that other famous Paris-based designers, such as Karl Lagerfeld (Chanel), manage equally demanding obligations without resorting to similar behavior.
This is the third appeal Galliano has lost.