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Brand News: Uneek Releases New Lookbook; Sylvie Collection Debuts Consumer Ad Campaign October 05, 2016 (0 comments)

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Uneek Releases New Lookbook

Los Angeles, CA—Uneek Fine Jewelry has released its spring/summer 2017 lookbook as part of its new creative marketing initiative.

“It was something we’d never done before,” says Uneek director of marketing Angelo dela Cruz, explaining that while the company has produced many catalogs in the past, those featured basic product images on a plain white background, not the kind of lifestyle imagery clients now prefer.

“We live in a very image-driven age, and more and more people are drawn to creative, colorful images now. And so we decided that was the formula we were going use: inspirational over aspirational,” he said. “Clients said they wanted something that would not only showcase the styles but also help evoke a certain feeling among targeted consumers; that feeling of, ‘Oh, that ring is very her, and that’s what I’m proposing with!’”

The brand applied the same formula to its social media photos, and is seeing the most engagement coming from the 35-44 and 45-54 age brackets, added de la Cruz.

The look book features more than 50 styles in a combination of bridal, fashion and one-of-a-kind. Most are new styles, but some are perennial favorites from the line as well as top performing styles on Uneek’s galleries on TheKnot.com.

Two spreads from the new Uneek lookbook.

The Uneek team believes that not only will this lookbook help retail partners make effective buying decisions, but also help them in their own sales efforts. “They can use them as sales tool; because it’s online, it’s for them to share the lookbook with their customers,” says dela Cruz. Retail partners who saw a beta version of the book already have asked for duratrans and posters using images from the book, he adds. Click here to view the full lookbook.

 

The Sylvie Collection Launches First Consumer Ad Campaign

Dallas, TX--The Sylvie Collection announces its first-ever national consumer ad campaign this fall. Making its debut in the October 2016 print issue of Harper’s Bazaar and running through Spring 2017 print issues, the campaign will also be featured in top bridal print publications such as The Knot, including appearing on digital platforms via key consumer and bridal websites.

Shot on-location at Chateau Des Grotteaux, a historical residence in Dallas, TX, by fashion and lifestyle photographer Terri Glanger Raven, the property’s 18th century European architectural design made it the perfect backdrop for The Sylvie Collection’s campaign. Featuring 1.5 acres of lush foliage, vibrant gardens, and flagstone walkways, the chateau was an ideal location for a romantic shoot.

Through the images, a couple is seen sharing moments together before, during, and after the day of their wedding. The creative direction of the campaign was to capture an authentic connection between the engaged couple yet appeal to the modern bride. In line with the values of the brand itself, the ads capture romance and femininity through the use of elements like white roses, lace, contemporary wedding apparel, and the collection’s vintage inspired jewelry.

Sylvie Levine, CEO of The Sylvie Collection, chose the featured ring to encompass the identity of the brand. “This ring is the perfect representation of the diverse assortment of engagement rings and style offerings of The Sylvie Collection. Like a majority of our designs, this ring is vintage-inspired with modern sensibilities featuring classic design elements like the diamond halo,” she said. She also went on to describe her motivation for creating this campaign, “I wanted to build further brand awareness and showcase the beauty and timelessness of my brand in the national market. I thought what better way to achieve both of these goals than by producing an ad campaign that truly captures genuine passion and love.”

The Sylvie Collection is designed by a woman for a woman and includes both bridal and fashion pieces in 14k or 18k white, yellow, and rose gold, and black rhodium and platinum. To learn more, visit www.sylviecollection.com.

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