Merrick, NY--Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing. If we were to look at most marketing campaigns they fall under two types, branding and action campaigns, also called call-to-action campaigns and direct respone campaigns. This article will cover the differences between the two, when your jewelry store should utilize each one, and how to not lose your entire marketing budget running a branding campaign. Click here to continue reading on JewelryEcomm.com.